{"id":835,"date":"2024-05-28T14:54:06","date_gmt":"2024-05-28T14:54:06","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=835"},"modified":"2024-05-28T14:54:06","modified_gmt":"2024-05-28T14:54:06","slug":"first-second-third-party-data-what-it-is-how-to-collect-it","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/05\/28\/first-second-third-party-data-what-it-is-how-to-collect-it\/","title":{"rendered":"First, Second, & Third-Party Data: What It Is, How To Collect It"},"content":{"rendered":"
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The more intel you have on your customers, the better decisions you\u2019ll make \u2014 and the more revenue you\u2019ll generate. In this blog, we explain the different types of data, and where it comes from.<\/p>\n

Recently, Google announced they were once again\u00a0delaying<\/a>\u00a0the removal of third-party cookies until 2025, and some people in adtech breathed a huge sigh of relief. Third-party data is often thought of as the lifeblood of advertising, and some houses were struggling to adapt to using other kinds of data.<\/p>\n

But what is third-party data? And what about the most-discussed alternative, first-party data? Are there other kinds of data?<\/p>\n

In this blog post, we dig into data: the different types, how they\u2019re collected, and how they affect advertising online.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Table of Contents<\/h4>\n
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  1. \n
    Why Are We Collecting Data?<\/a><\/div>\n<\/li>\n
  2. \n
    What Is First-Party Data?<\/a><\/div>\n<\/li>\n
  3. \n
    What Is Second-Party Data?<\/a><\/div>\n<\/li>\n
  4. \n
    What Is Third-Party Data?<\/a><\/div>\n<\/li>\n
  5. \n
    Data And The Law<\/a><\/div>\n<\/li>\n
  6. \n
    Final Thoughts<\/a><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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    Case Study:<\/i><\/b>\u00a0Insticator transformed Brit+Co\u2019s community with a 50% increase in online engagement.\u00a0<\/i>read more<\/a><\/b>.<\/i><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    <\/span><\/p>\n

    Why Are We Collecting Data?<\/h2>\n

    Before we break down the types of data, we should briefly point out why so much of online business depends on this information.<\/p>\n

    In the real world, it\u2019s easy to know where to place your advertisements. If you\u2019re running a gas station, renting billboard space a few miles ahead of the nearest highway exit is a sensible choice. If you\u2019re selling luxury furniture, you can send catalogs to the nice part of town.<\/p>\n

    But online, your customers could be anywhere. Collecting data on audiences is how advertisers know how, virtually-speaking, to put their ads in places where their customers can see them.<\/p>\n

    <\/span><\/p>\n

    What Is First-Party Data?<\/h2>\n

    First-party is any data that your company collects, on your own customers. As governments worldwide begin to crack down on data collection, first-party data has some tremendous advantages. For one, you gain the consent of your users to collect this data \u2014 it\u2019s often in a pop-up when you first enter a website, or part of the terms & conditions when setting up an account or making a sale.<\/p>\n

    Types of first-party data include:<\/p>\n