{"id":831,"date":"2024-05-25T14:53:07","date_gmt":"2024-05-25T14:53:07","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=831"},"modified":"2024-05-25T14:53:07","modified_gmt":"2024-05-25T14:53:07","slug":"a-guided-tour-of-cool-comments","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/05\/25\/a-guided-tour-of-cool-comments\/","title":{"rendered":"A Guided Tour Of COOL Comments"},"content":{"rendered":"
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The latest innovation in community-building, Insticator\u2019s COOL Comments is revolutionizing the way users interact with content \u2014 and the way publishers get to know their audience. In this blog, we show you the ropes.<\/p>\n

With an $81.5 million\u00a0opening weekend<\/a>\u00a0kicking off what\u2019s become a box-office juggernaut,\u00a0Dune: Part Two<\/i>\u00a0is the sort of success story that has reignited an age-old conversation: how do you make a sequel that\u2019s better than the original? It\u2019s an important question \u2014 for every\u00a0Empire Strikes Back\u00a0<\/i>proving a second installment can take your work to new heights, there\u2019s an\u00a0I Still Know What You Did Last Summer<\/i>\u00a0waiting in the wings to warn people about leaving well enough alone.<\/p>\n

In the tech world, however, things are a little different: products and programs that don\u2019t update wither and die. Windows XP was a solid piece of software, but people can\u2019t keep using it forever for today\u2019s modern applications. Evolution, adaptation, and growth are the name of the game.<\/p>\n

That all being said, when everyone at Insticator got to work updating our flagship\u00a0Insticator Commenting product<\/a>\u00a0for the next wave of the internet, we took the time and effort to make sure we\u2019re giving users and publishers everything they want \u2014 and need.<\/p>\n

In this post, we\u2019re excited to take you on a guided tour of the new features and improvements that will make COOL Comments the must-have addition to your website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Table of Contents<\/h4>\n
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  1. \n
    Gamification<\/a><\/div>\n<\/li>\n
  2. \n
    Notifications<\/a><\/div>\n<\/li>\n
  3. \n
    Technical Improvements<\/a><\/div>\n<\/li>\n
  4. \n
    AI-Augmented Human Moderation<\/a><\/div>\n<\/li>\n
  5. \n
    Emojis, GIFs, and More<\/a><\/div>\n<\/li>\n
  6. \n
    First-Party Data: The Cookieless Cure<\/a><\/div>\n<\/li>\n
  7. \n
    Final Thoughts<\/a><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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    Case Study:<\/i><\/b>\u00a0Insticator outperformed the competition for Evolve Media right out of the gate \u2014\u00a0<\/i>read more.<\/i><\/b><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Gamification<\/h2>\n

    Insticator Commenting has always used\u00a0gamification<\/a>\u00a0features to help enhance the user experience \u2014 encouraging users to build a profile and show off how involved they are in your online community. These features have been a massive driver of engagement and an important tool in the publisher\u2019s arsenal.<\/p>\n

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    For COOL Comments, our gamification features are expanding in a huge way, with more incentives for users to engage with the community, starting with our new \u201cKudos\u201d point system. Users receive points for different actions such as posting a comment or reply, adding an emoji reaction to a comment, or receiving a reaction to their own comment.<\/p>\n

    Users have the ability to rank up to different status levels \u2014 from \u201cRecruit\u201d and \u201cRising Star\u201d all the way up to \u201cLegend\u201d and \u201cHall of Famer\u201d \u2014 based on the Kudos they accrue. This creates an incentive to keep engaging, and also a way for top users to show off.<\/p>\n

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    Notifications<\/h2>\n

    On some comment boards, the conversation ends when the user clicks away from your site. But with the new notification features implemented in COOL Comments, there are a lot of exciting new ways to keep the conversation going. Now, real-time updates will show users when someone is typing up a reply, encouraging them to hang around to see what that response will be. But even if users\u00a0do<\/i>\u00a0click away, those replies can still find them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Now, replies trigger an email notification to the original poster, complete with a link that will take them right back to the comments. Instead of one-time visitors, a pitched debate or energetic conversation can draw the same users back again and again, giving them repeated opportunities to engage with your site\u2019s content and see what you have to offer.<\/p>\n

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    Technical Improvements<\/h2>\n

    COOL Comments is packed with exciting new features, so you\u2019d be forgiven for assuming that the technical demands on your system would be high. On the contrary: COOL is lighter, faster, and sleeker than ever.<\/p>\n

    For starters, integration is a snap, with a simple header-code installation to kick things off, and full product management via custom tooling to enable, disable, and place products on the page.<\/p>\n

    COOL Comments is 5x lighter than our legacy systems, with 70% faster load times, 200% faster Database searches, and 100% faster API response.\u00a0 Our\u00a0Core Web Vitals<\/a>\u00a0optimization is focused on minimizing the impact to your page speed and user experience \u2014 your page will load faster and smoother with COOL, compared both to our legacy system and to equivalent platforms.<\/p>\n

    As users transition to mobile devices, COOL Comments can follow them. Our focus on a mobile-first design language ensures easy readability, large calls-to-action, side scrollable filters, drawer like menus, and more, providing a native-app like experience for mobile-web users. The layout of our unit scales to fill or fit any space, no matter how wide or thin, ensuring that users on massive gaming rigs and users on old iPhones will be able to engage with your comments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    AI-Augmented Human Moderation<\/h2>\n

    COOL Comments encourages more users to make more comments more frequently \u2014 which means a lot more comments to sift through and\u00a0moderate<\/a>. But Insticator has got you covered there, too.<\/p>\n

    Our dedicated team of human moderators work to ensure that all comments are brand-safe, according to whatever standards you choose to set for your website. Whether strict controls or lax, your guidelines are our guidelines. You don\u2019t need to invest in moderators on your end (unless you want to), keeping your company lean enough to face whatever challenges come your way. Even better, in COOL Comments, our moderation can handle not just text but also visual content, ensuring that photos and memes will also be in compliance with your guidelines.<\/p>\n

    Supporting our human moderators is state-of-the-art AI moderation technology, quickly flagging comments for moderator review so that toxic comments don\u2019t languish on your page. If commenters violate your guidelines, they can be put in the penalty box for a 24-hour \u201ctime out,\u201d or incur longer penalties. You can even ban users forever in extreme cases at the IP level. No matter what standards you set for your audience, COOL can support it.<\/p>\n

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    Emojis, GIFs, and More<\/h2>\n

    COOL Comments has become more fun and colorful than ever before, allowing users to post emoji reactions, GIFs, embedded video content, and more. Static text has been replaced with lively messages as big and bold as your site deserves.<\/p>\n

    Giving users more ways to express themselves will make them feel more at-home on your page, meaning more\u00a0time on-site<\/a>\u00a0and even more engagement. But customization doesn\u2019t end with the users: publishers get to customize their visual and color theme to align seamlessly with your own site design, so it will feel native to your page. You can further customize the features and options you implement on the page \u2014 if some particular content is poorly-suited to emoji reactions, for example, you can turn it off.<\/p>\n

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    First-Party Data: The Cookieless Cure<\/h2>\n

    Increased engagement means increased revenue, of course, but there\u2019s more to it than that: COOL Comments empowers publishers to gather unprecedented amounts of first-party data, giving you the edge you need to make informed decisions in the cookieless world.<\/p>\n

    As your users build their profiles, leave comments, and maneuver around your site, you\u2019re collecting a wealth of information about their habits, location, behaviors, and more. This first-party data allows you to build a better profile of your audience, which in turn will help you as you continue to grow and monetize your site. Pairing great with Insticator\u2019s other engagement tools like our Trivia & Polls and Content Recirculation tools, you\u2019ve got a full arsenal to tackle the challenges and opportunities of the cookieless world.<\/p>\n

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    Final Thoughts<\/h2>\n

    In conclusion, COOL Comments is creating a faster, better, more-entertaining way of building community on your site \u2014 and giving you the tools to thrive and monetize in the next phase of the Web.\u00a0 In every way, this is a sequel that improves on the original.<\/p>\n

    If you\u2019re interested in adding COOL Comments and its many features, you can get started today by\u00a0reaching out to our team<\/a>. With our team of experts ready to support you through the whole process, implementing the future of commenting is a lot easier than you might think.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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