{"id":823,"date":"2024-05-12T14:51:20","date_gmt":"2024-05-12T14:51:20","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=823"},"modified":"2024-05-12T14:51:20","modified_gmt":"2024-05-12T14:51:20","slug":"insticator-launches-cool-comments-a-leap-forward-in-online-community-building","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/05\/12\/insticator-launches-cool-comments-a-leap-forward-in-online-community-building\/","title":{"rendered":"Insticator Launches COOL Comments, a Leap Forward in Online Community-Building"},"content":{"rendered":"<div class=\"elementor-element elementor-element-4fe5e385 elementor-widget elementor-widget-heading\" data-id=\"4fe5e385\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><i>Insticator unveils a streamlined, swifter, and more robust iteration of its flagship commenting product, promising a paradigm shift in online discourse.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-14b25e2 bullet-listing elementor-widget elementor-widget-text-editor\" data-id=\"14b25e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li>The new platform is poised to set the standard for online engagement within the industry.<\/li>\n<li>COOL Comments marks a substantial technological advancement over previous Insticator Commenting versions.<\/li>\n<li>A variety of new features make COOL Comments the most-versatile option on the market to foster digital engagement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-68591e8 elementor-widget elementor-widget-heading\" data-id=\"68591e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>NEW YORK, NY, May 8, 2024<\/b>\u00a0\u2014 Building on the success of their flagship Commenting platform, Insticator, a premier SSP and leading creator of engagement and monetization tools for online publishers continues to innovate with the launch of COOL Comments. This comprehensive update empowers publishers to cultivate communities around their websites, enhance engagement, and gather actionable data while respecting user privacy.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-11aaacc elementor-widget elementor-widget-heading\" data-id=\"11aaacc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">\u201cCOOL Comments is the culmination of years of development,\u201d said Zack Dugow, President &amp; CEO of Insticator, \u201cBy both responding to our clients\u2019 feedback on our legacy Commenting product and also looking down the road at what will be needed for future success, we\u2019ve built a robust product that we\u2019re confident will remain the leading option in this space for years to come.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6a2e3a2 elementor-widget elementor-widget-heading\" data-id=\"6a2e3a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">The revamped commenting platform showcases enhancements across every facet and functionality, representing a significant leap forward not only from the original Insticator (Legacy) Commenting but also from other competitors in the field. Previously known as \u201cCommenting 2.0\u201d in earlier announcements, COOL Comments eventually advanced to a point where it was ready to hit the market under its own name.<\/p>\n<\/div>\n<\/div>\n<div id=\"leveragesocialmedia\" class=\"elementor-element elementor-element-bf606f0 elementor-widget elementor-widget-heading\" data-id=\"bf606f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">Technical Upgrades<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6bde928 elementor-widget elementor-widget-heading\" data-id=\"6bde928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Insticator\u2019s COOL Comments platform is designed for the modern internet, which has broken free of laptops and desktops and now lives on devices of every shape and size. COOL Comments scales to fill or fit any space, no matter how wide or thin, ensuring that users on massive gaming rigs and users on old iPhones will be able to engage with comments.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-aa75e0c elementor-widget elementor-widget-heading\" data-id=\"aa75e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">&#8220;Our focus on a mobile-first design language ensures easy readability, large calls-to-action, side scrollable filters, drawer-like menus, and more, providing a native-app-like experience for mobile-web users,\u201d according to Troy Riso, Senior Director of Engineering at Insticator.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fff67d6 elementor-widget elementor-widget-heading\" data-id=\"fff67d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">COOL Comments is 5x lighter than the original Commenting platform, with 70% faster load times, 200% faster Database searches, and 100% faster API response. The platform is optimized around Core Web Vitals, ensuring that the addition of COOL Comments still allows users to experience fast load times and seamless operation.<\/p>\n<\/div>\n<\/div>\n<div id=\"buidlcommunity\" class=\"elementor-element elementor-element-365723b elementor-widget elementor-widget-heading\" data-id=\"365723b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">New Features<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-60d281f elementor-widget elementor-widget-heading\" data-id=\"60d281f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">With COOL Comments, next-level gamification features have massively improved the commenting experience for users, with an all-new \u201cKudos\u201d system allowing users to gain points from actions such as posting comments, adding an emoji reaction, or receiving a reaction to their own comment. These features allow users to \u201clevel up\u201d to different ranks, from \u201cRecruit\u201d to \u201cHall of Famer,\u201d encouraging them to spend more time on-site and participate.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0137675 elementor-widget elementor-widget-heading\" data-id=\"0137675\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Additionally, real-time notification features alert users when other users are typing, how many users are on the page, and more. Even if they click away, email notifications will alert them to new parts of the conversation they may have missed, drawing them back for more. This ensures a lively community \u2014 while also gathering valuable first-party data that publishers can use to make informed decisions for further growth.<\/p>\n<\/div>\n<\/div>\n<div id=\"practicegoodseo\" class=\"elementor-element elementor-element-f2d5a58 elementor-widget elementor-widget-heading\" data-id=\"f2d5a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">Coming Soon<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b48cc18 elementor-widget elementor-widget-heading\" data-id=\"b48cc18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">To celebrate this new rollout, Insticator has planned a big push on social media in the coming days, including an in-depth tour of the new features on Insticator\u2019s blog. Users of Insticator\u2019s existing platform will also have the opportunity to upgrade to the next level of commenting<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b94f18b elementor-widget elementor-widget-heading\" data-id=\"b94f18b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">\u201cWe couldn\u2019t be prouder of the results with COOL Comments,\u201d Dugow added, \u201cThe future of commenting is here, and it\u2019s Insticator.\u201d<\/p>\n<\/div>\n<\/div>\n<div id=\"makegoodcontent\" class=\"elementor-element elementor-element-19e7e50 elementor-widget elementor-widget-heading\" data-id=\"19e7e50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">About Insticator<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fd49bff elementor-widget elementor-widget-heading\" data-id=\"fd49bff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">At Insticator, the experience matters. As a Premier SSP, Insticator maximizes revenue through differentiated franchise brands. Their suite of engagement, ad monetization, SaaS, and media products is tailored to achieve this and more. Beyond the tangible ROI from working with Insticator, the first-party data collected puts publishers back in the driver&#8217;s seat, to better understand audience behavior and facilitate extreme precision targeting for the brands they represent.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-baa25ec elementor-widget elementor-widget-heading\" data-id=\"baa25ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Insticator&#8217;s diverse company portfolio includes OKO, a Google Certified Publishing Partner for Connected TV, and Balihoo, a leader in multi-location marketing. Augmenting these offerings are Insticator-branded products designed to empower publishers in boosting engagement within their ecosystems, fostering active user interactions with site content and each other. This commitment extends globally with the expansion of Insticator into Australia, positioning it as a leader in managed-service media solutions.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a68255d elementor-widget elementor-widget-heading\" data-id=\"a68255d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Collectively, Insticator has reached over 350 million consumers monthly across their network of premium publishers and advertisers, including Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2e3b9c3 elementor-widget elementor-widget-heading\" data-id=\"2e3b9c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Insticator is a proud 6x recipient of the Inc 5000 list of America&#8217;s fastest-growing private companies, a 2x recipient of Deloitte&#8217;s Fast 500, recognized on Crain&#8217;s New York Fast 50 list, recognized by Digiday&#8217;s Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek&#8217;s Top 10 Fastest Growing Solution Providers globally.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f673e79 elementor-widget elementor-widget-heading\" data-id=\"f673e79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Contact:<br \/>\n<a href=\"mailto:press@insticator.com\">press@insticator.com<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Insticator unveils a streamlined, swifter, and more robust iteration of its flagship commenting product, promising a paradigm shift in online discourse. The new platform<\/p>\n","protected":false},"author":1,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insticator Launches COOL Comments, a Leap Forward in Online Community-Building | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2024\/05\/12\/insticator-launches-cool-comments-a-leap-forward-in-online-community-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insticator Launches COOL Comments, a Leap Forward in Online Community-Building | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"Insticator unveils a streamlined, swifter, and more robust iteration of its flagship commenting product, promising a paradigm shift in online discourse. 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