{"id":819,"date":"2024-03-25T14:50:19","date_gmt":"2024-03-25T14:50:19","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=819"},"modified":"2024-03-25T14:50:19","modified_gmt":"2024-03-25T14:50:19","slug":"podcast-tips-tricks-we-learned-from-making-our-own","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/03\/25\/podcast-tips-tricks-we-learned-from-making-our-own\/","title":{"rendered":"Podcast Tips & Tricks We Learned From Making Our Own"},"content":{"rendered":"
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With Insticator\u2019s PathUp podcast returning to the virtual airwaves this year, we wanted to share some of what we learned in the process. In this blog post, we explain how to get your own podcast off the ground \u2014 and why.<\/p>\n<\/div>\n<\/div>\n

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Recently, after a hiatus, we decided to relaunch Insticator\u2019s \u201cPathUp\u201d podcast, where our company\u2019s best and brightest sit down with industry leaders and trailblazers so they can share the wisdom that helped them get ahead \u2014 and hopefully do the same for our audience. After such a long break, however, relaunching\u00a0PathUp<\/a>\u00a0was a lot like starting from scratch.<\/p>\n<\/div>\n<\/div>\n

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So in the spirit of our podcast, and to celebrate our upcoming first new episode, we decided to pull back the curtain and share what we learned in the process so that you can decide whether a podcast is right for you or your business \u2014 and so you can have a leg up in the process.<\/p>\n<\/div>\n<\/div>\n

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Table of Contents<\/h4>\n
<\/div>\n<\/div>\n
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    \n
  1. \n
    Why Start A Company Podcast?<\/a><\/div>\n<\/li>\n
  2. \n
    Choosing Our Structure<\/a><\/div>\n<\/li>\n
  3. \n
    Investing In Equipment<\/a><\/div>\n<\/li>\n
  4. \n
    Finding Guests<\/a><\/div>\n<\/li>\n
  5. \n
    Final Thoughts<\/a><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n
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    \n

    Why Start A Company Podcast?<\/h2>\n<\/div>\n<\/div>\n
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    Originally launched back in the early days of the Apple iPod (you did know that\u2019s where \u201cpodcasting\u201d originally got its name, right?) podcasting has been enjoying a major renaissance in recent years. From juggernauts like Joe Rogan\u2019s 15-million-subscriber \u201cExperience,\u201d to cross-platform NPR hits like \u201cThis American Life,\u201d people are taking in podcasts everywhere they go. Listeners tune in while they\u2019re driving, at the gym, or even for the background noise as they do their jobs and work around the house.<\/p>\n<\/div>\n<\/div>\n

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    With that kind of insatiable hunger for content, lots of companies should be looking into whether a podcast is right for them. And many companies have thrown their hat into the ring:\u00a0Netflix<\/a>,\u00a0Spotify<\/a>, and\u00a0Penguin Random House<\/a>\u00a0are all in the ranks of company podcasters \u2014 and when giants like that make a move, the rest of us should all take note.<\/p>\n<\/div>\n<\/div>\n

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    More-specifically to Insticator, however:\u00a039% of small-to-medium business owners<\/a>\u00a0count themselves as dedicated podcast listeners. As a B2B enterprise specializing in audience engagement, Insticator knows all about meeting your audience where they are.<\/p>\n<\/div>\n<\/div>\n

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    While we want to create content that\u2019s engaging for our own customers, we also relish the opportunity to show the wider community exactly who and what Insticator is, so that additional potential customers sit up and take note. If all they get out of our podcast is an entertaining time and some words of wisdom, that\u2019s great. If they also decide that Insticator might just be their next engagement partner, so much the better.<\/p>\n<\/div>\n<\/div>\n

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    Staying in the conversation, providing our clientele with valuable insights, and potentially reaching new audiences \u2014 where\u2019s the downside?<\/p>\n<\/div>\n<\/div>\n

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    Choosing Our Structure<\/h2>\n<\/div>\n<\/div>\n
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    There are a lot of different kinds of podcasts out there, so choosing the\u00a0structure<\/a>\u00a0that works for you and your business is key to success. There\u2019s the conversational podcast style that\u2019s become almost a stereotype these days, often called the \u201ctwo guys talking\u201d podcast. There are your \u201cnarrative\u201d podcasts, which can be either fiction or nonfiction \u2014 some of the top-rated \u201ctrue crime\u201d podcasts are told in a narrative fashion.<\/p>\n<\/div>\n<\/div>\n

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    We opted for an \u201cinterview\u201d style podcast because it allows us to bring something new to the table each installment. New guests mean new information and a fresh perspective every time. Our guest is at the forefront of how we market each episode, as they\u2019re the ones getting their brains picked.<\/p>\n<\/div>\n<\/div>\n

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    Investing In Equipment<\/h2>\n<\/div>\n<\/div>\n
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    Whether you\u2019re taking up an interest in camping, brewing your own beer, or learning to play an instrument, the best part of any new venture is getting to buy all that\u00a0fun new stuff<\/a>. In the case of a podcast, it\u2019s also pretty crucial for success.<\/p>\n<\/div>\n<\/div>\n

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    Whenever possible, you want to avoid poor audio compression, barking dogs, and rattling air conditioners in the background of your podcast. They\u2019re a distraction as a best-case scenario, an irritant in a worse case, and a total dealbreaker for some listeners as a worst-case.<\/p>\n<\/div>\n<\/div>\n

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    A good-quality USB microphone will do the trick in most cases without needing to invest in the more-expensive XLR cables you\u2019d see on a microphone at a music venue or the like. Investing in a solid pair of noise-canceling headphones is key for eliminating distractions during your podcast.<\/p>\n<\/div>\n<\/div>\n

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    Of course, if you\u2019re contemplating shooting video during your podcast that can introduce a whole new level of gear-buying to the proceedings, with ring lights, backdrops, and cameras to consider. So we\u2019d suggest you get the audio portion figured out before delving too deeply into that. After all, if your podcast takes off you can always introduce the video options later.<\/p>\n<\/div>\n<\/div>\n

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    \n

    Finding Guests<\/h2>\n<\/div>\n<\/div>\n
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    \n

    When you\u2019re a B2B enterprise, you\u2019ve got no shortage of interesting people to interact with and, potentially, to interview. But it\u2019s important to consider the podcast when making your selections. Hopefully, you\u2019ve got a pool of satisfied customers (like\u00a0we do<\/a>) who\u2019re willing to go on the air with you \u2014 but if all they\u2019re doing is talking about how great you are, then what you\u2019re actually recording is a commercial. You want to select people who are bringing a value-add to the airwaves through their own insights.<\/p>\n<\/div>\n<\/div>\n

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    So in addition to happy customers, also consider those luminaries you\u2019ve encountered on the road at conferences, interviewers who\u2019ve had\u00a0you<\/a>\u00a0on\u00a0their<\/a>\u00a0podcast, business leaders you respect, and more.<\/p>\n<\/div>\n<\/div>\n

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    Another principle to consider (especially in the early, audience-building phase) is the strategy known as \u201cOPA\u201d \u2013 short for \u201cOther People\u2019s Audiences<\/a>.\u201d While you can obviously make a great podcast calling attention to the little-known and unsung members of your industry, it\u2019s not going to move the needle much for growing your audience.<\/p>\n<\/div>\n<\/div>\n

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    If, on the other hand, you pull in a guest who is respected in their own right, with an audience of their own, then you get your listeners and theirs tuning in for your podcast. If even a small percentage of those listeners become loyal consumers of your podcast, then you\u2019re looking at steady incremental growth.<\/p>\n<\/div>\n<\/div>\n

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    Final Thoughts<\/h2>\n<\/div>\n<\/div>\n
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    Though starting a podcast for your business does require forethought and planning, the associated costs are actually incredibly low \u2014 meaning there\u2019s very little barrier to entry. So get started! Brainstorm a plan, and try to have fun with it, because your audience can hear it in your voice. It\u2019s a great way to stake a claim in your industry and carve out a spot for your own, unique voice.<\/p>\n<\/div>\n<\/div>\n

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    Stay tuned for our first new episode,\u00a0coming soon<\/a>. And if you\u2019re a client looking for advice on other ways to boost your engagement,\u00a0reach out to our team<\/a>\u00a0today.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    With Insticator\u2019s PathUp podcast returning to the virtual airwaves this year, we wanted to share some of what we learned in the process. 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