{"id":799,"date":"2024-02-18T14:45:48","date_gmt":"2024-02-18T14:45:48","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=799"},"modified":"2024-02-18T14:45:48","modified_gmt":"2024-02-18T14:45:48","slug":"moderation-free-speech-and-your-money","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/02\/18\/moderation-free-speech-and-your-money\/","title":{"rendered":"Moderation, Free Speech, And Your Money"},"content":{"rendered":"<div class=\"elementor-element elementor-element-4fe5e385 elementor-widget elementor-widget-heading\" data-id=\"4fe5e385\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><i>One of the biggest conversations in the tech sector today is the debate on content moderation versus free speech. In this post, we explore all the reasons why content moderation is important for user-generated content \u2014 and why moderating your user-generated content is important for your bottom line.<\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0f43c62 elementor-widget elementor-widget-heading\" data-id=\"0f43c62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Over the past few years, a trend has emerged among several prominent social media platforms: advertising themselves as havens for \u201cfree speech.\u201d From the establishment of new platforms like Truth Social built around the idea that users can speak freely, to the\u00a0<a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/11\/22\/elon-musk-twitter-content-moderations\/\" target=\"_blank\" rel=\"noopener\">promises Elon Musk made<\/a>\u00a0when he took over the reins at Twitter\/X, the message to users has been \u201csay what you want.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-64b4b20 elementor-widget elementor-widget-heading\" data-id=\"64b4b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">On the surface, this seems like a no-brainer \u2014 who doesn\u2019t like freedom of speech? Implementing a more-lax content policy should, theoretically, save the company money in the form of fewer moderators, review councils, etc. But like many things, the truth of the matter is more complicated.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-dc02877 elementor-widget elementor-widget-heading\" data-id=\"dc02877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">It\u2019s important to keep in mind the First Amendment protects people against government suppression of free speech \u2014 if you own a platform where users generate content, you are free to moderate or ban users just the same as you would be able to ask a customer to leave your brick-and-mortar building if they were screaming abuse in your lobby. Moreover, if you own the platform, there are times where you might be legally obligated to intervene with what your users are doing (more on that later.)<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-27091b1 elementor-widget elementor-widget-heading\" data-id=\"27091b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">In this blog post, we\u2019re covering six excellent reasons why moderating your user-generated content is important for your platform.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-18ee60c elementor-widget elementor-widget-heading\" data-id=\"18ee60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>1) Enhancing Your User Experience:<\/b>\u00a0while a little bit of heated back-and-forth in a comments section can be good for engagement, conversations that take things too far can drive people off your platform \u2014 potentially forever. User-generated content is kind of like a swimming pool: everybody can have more fun if there\u2019s a lifeguard on deck making sure nobody is getting hurt. Removing content detracts from the user experience helps ensure that the high-quality and valuable contributions on your platform get the focus and attention they deserve.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0085b00 elementor-widget elementor-widget-heading\" data-id=\"0085b00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><i>&#8220;Thank you and your engineers for blocking those extremely annoying, pointless trolls\u2026 Insticator&#8217;s credibility has gone through the roof!&#8221; \u2013\u00a0<b>Community Member<\/b><\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-96d2a42 elementor-widget elementor-widget-heading\" data-id=\"96d2a42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">An enhanced user experience will mean more time on-site for users, a lower bounce rate, repeat visits, and potentially-large improvements in your Google Search ranking, all of which can pay huge dividends for your website or business.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-633e648 elementor-widget elementor-widget-heading\" data-id=\"633e648\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>2) Upholding The Law:<\/b>\u00a0in a famous example, while Americans have the right to free speech, shouting \u201cfire!\u201d in a crowded theater to cause a stampede endangers people\u2019s lives, and you could be prosecuted for it. Threats of violence in the US can get a person charged with assault, regardless of whether they carried out those threats or even intended to. Libel, copyright infringement, and disinformation can all also carry legal consequences depending on the particulars. And that\u2019s just in the United States \u2014 if you\u2019re an international company, it\u2019s important to keep in mind that even among developed nations that value freedom of speech, the laws governing expression can have a lot of nuance. There may be times when you have to enforce a different standard to follow the laws of countries like Germany, India, or South Korea, even while the speech in question is legal under US law.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-979650c elementor-widget elementor-widget-heading\" data-id=\"979650c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>3) Building Credibility:<\/b>\u00a0when you\u2019re trying to sell a product, service, or brand, you have to convince consumers that their money is safe with you. Key in this process is producing \u201ctrust signals,\u201d little indicators that you\u2019re running a professional operation. Removing abusive, unsightly, or illegal content is as crucial to an online enterprise as keeping the floors free of garbage is in a brick-and-mortar environment.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f7da10c elementor-widget elementor-widget-heading\" data-id=\"f7da10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>4) Protecting Your Brand:<\/b>\u00a0recently, following reports that advertiser content was appearing right next to antisemitic user-generated posts, a fresh wave of advertisers pulled out of Twitter\/X, following in the wake of other brands who abandoned the platform after similar scandals. It\u2019s estimated that the platform could have lost up to\u00a0<a href=\"https:\/\/www.nytimes.com\/2023\/11\/24\/business\/x-elon-musk-advertisers.html\" target=\"_blank\" rel=\"noopener\">$75 million in advertising revenue<\/a>\u00a0by the end of 2023, which could have been avoided with a more robust moderation policy. When people purchase advertising space, they want to be sure it will appear alongside content that helps their brand.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6eb38c9 elementor-widget elementor-widget-heading\" data-id=\"6eb38c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>5) It\u2019s Better Business:<\/b>\u00a0recently, Shark Tank investor Kevin \u201cMr. Wonderful\u201d O\u2019Leary explained to Inc. why he\u2019d stopped advertising on Twitter\/X:\u00a0<a href=\"https:\/\/www.inc.com\/justin-bariso\/why-adverstisers-leaving-twitter-x-elon-musk-kevin-oleary.html#:~:text=X%2C%20the%20social%20media%20company,associated%20with%20the%20X%20brand\" target=\"_blank\" rel=\"noopener\">\u201cIt\u2019s not working.\u201d<\/a>\u00a0While the changes made to Twitter since Elon Musk took over range from the technical to the design, some of the largest changes have been made to how content is moderated \u2014 or how it isn\u2019t. And although some brands are pulling out of that space to protect their brand integrity, in more-concrete terms the result of all these changes is a platform less conducive to ecommerce. When Twitter had more-robust content moderation, they had happier advertisers and more advertising revenue. That\u2019s the dollars and cents of it.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8cf63db elementor-widget elementor-widget-heading\" data-id=\"8cf63db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><b>6) It Prevents Harm:<\/b>\u00a0on unmoderated platforms, bad actors have many tools at their disposal to harm other users: hate speech, harassment, inappropriate content, threats, and more. And the users being subjected to that content are your users. Even if the monetary and legal advantages weren\u2019t present, protecting your users (and potentially, customers) from harm is a worthwhile goal in and of itself.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-71e1804 elementor-widget elementor-widget-heading\" data-id=\"71e1804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-68591e8 elementor-widget elementor-widget-heading\" data-id=\"68591e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\"><i>&#8220;Your commenting application is ideal \u2014 congratulations on designing and running a commenting platform that truly encourages discussion. Well done!&#8221; \u2013\u00a0<b>Community Member<\/b><\/i><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-cd4b376 elementor-widget elementor-widget-heading\" data-id=\"cd4b376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Across the board, Insticator\u2019s publishers have seen the benefits of good content moderation. It makes your users happier, it makes advertisers happier, it improves your engagement metrics, and it keeps regulatory agencies off your doorstep.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-96ba3a5 elementor-widget elementor-widget-heading\" data-id=\"96ba3a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Insticator\u2019s Commenting 2.0 platform was designed with these facts in mind. Thanks to a combination of AI and human moderation, user-generated content on Insticator\u2019s platforms iswatched 24\/7, enforcing guidelines set by the publishers to be as firm or as lax as you prefer.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-87435bd elementor-widget elementor-widget-heading\" data-id=\"87435bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">If you\u2019re a publisher looking to improve your ad monetization, time on-site, bounce rates, brand identity, or more, you should consider your approach to content moderation as a key part of your platform.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6077a42 elementor-widget elementor-widget-heading\" data-id=\"6077a42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">And if you\u2019d like to hear more about the moderation solutions that Insticator\u2019s Commenting 2.0 platform can provide, you can\u00a0<a href=\"https:\/\/www.insticator.com\/contact\/\" target=\"_blank\" rel=\"noopener\">reach out to our team<\/a>\u00a0today.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest conversations in the tech sector today is the debate on content moderation versus free speech. In this post, we explore<\/p>\n","protected":false},"author":1,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moderation, Free Speech, And Your Money | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2024\/02\/18\/moderation-free-speech-and-your-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moderation, Free Speech, And Your Money | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"One of the biggest conversations in the tech sector today is the debate on content moderation versus free speech. 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