{"id":794,"date":"2024-02-15T14:44:30","date_gmt":"2024-02-15T14:44:30","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=794"},"modified":"2024-02-15T14:44:30","modified_gmt":"2024-02-15T14:44:30","slug":"simple-ways-to-increase-the-average-time-on-page-for-your-site","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/02\/15\/simple-ways-to-increase-the-average-time-on-page-for-your-site\/","title":{"rendered":"Simple Ways To Increase The Average Time On Page For Your Site"},"content":{"rendered":"
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In the physical world, it\u2019s easy for customers to overstay their welcome. Sitting in a restaurant while the staff is making a big show of putting upturned chairs on the tables, wandering the aisles at a grocery store when the lights have been turned off, talking in the lobby of the movie theater while the vacuum cleaners come out.<\/p>\n<\/div>\n<\/div>\n

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When you\u2019re running a brick and mortar operation, this sort of thing can be frustrating. But when you\u2019re running a website, the script flips: now, the longer a potential customer hangs out, the better it is for everyone involved.<\/p>\n<\/div>\n<\/div>\n

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The ‘Average Time on Page’ metric is used by publishers and marketers to gauge user engagement, determining whether the site is keeping visitors interested, ultimately leading to longer sessions. It also measures the average time users are spending on individual pages before moving on.<\/p>\n<\/div>\n<\/div>\n

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Why Is Average Time On Page Important?<\/h2>\n<\/div>\n<\/div>\n
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Drawing users in is an important component of running a successful website, but keeping them there once you\u2019ve got them is also important, as long as it\u2019s for good reasons.<\/p>\n<\/div>\n<\/div>\n

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What constitutes a \u201cgood\u201d amount of time spent on page can vary depending on your website\u2019s goals, content, and other factors. More time is often better, but not always: for example, if you\u2019re trying to run a thriving ecommerce business, then infinitely-long session times mean that people aren\u2019t pulling the trigger on a purchase and you might want to investigate ways to hurry people along. And users sticking around because they can\u2019t find what they\u2019re looking for, for example, is a game of keep-away that you don\u2019t want to play.<\/p>\n<\/div>\n<\/div>\n

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On the other hand, if you\u2019ve got a blog \u2014 like this one! \u2014 you want your session times to roughly parallel how long it would take to read the article. And you can see how that number would vary depending on how much content is on the page, so there\u2019s no one-size-fits-all amount that\u2019s definitely \u201cgood\u201d or \u201cbad\u201d when it comes to average time.<\/p>\n<\/div>\n<\/div>\n

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It’s an important component of site optimization, and you’ll want this number as one of your key indicators.<\/p>\n<\/div>\n<\/div>\n

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Calculating Average Time On Page<\/h2>\n<\/div>\n<\/div>\n
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Before you can start improving your\u00a0average time on page<\/a>, you need to know what you\u2019re dealing with. To figure out your current average time on page, you divide the total amount of time spent on the page by the number of pageviews. However, you\u2019ll also want to subtract bounces and page exits.<\/p>\n<\/div>\n<\/div>\n

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