{"id":782,"date":"2023-12-25T14:41:08","date_gmt":"2023-12-25T14:41:08","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=782"},"modified":"2023-12-25T14:41:08","modified_gmt":"2023-12-25T14:41:08","slug":"polls-quizzes-and-customer-buy-in","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/12\/25\/polls-quizzes-and-customer-buy-in\/","title":{"rendered":"Polls, Quizzes, And Customer Buy-In"},"content":{"rendered":"
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When you publish a website, it\u2019s because you want something. Maybe you want attention: getting eyes on a particular issue, or raising the profile of a particular brand. Maybe you\u2019re trying to generate sales. The problem, of course, is that customers have a lot of Internet at their disposal, and getting them to commit to your page, even for a while, is often difficult.<\/p>\n<\/div>\n<\/div>\n

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One potential solution is \u2014 surprisingly \u2014 making your audience do some work for you.<\/p>\n<\/div>\n<\/div>\n

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Over several years of optimization and iteration, Insticator successfully uses polls and quizzes to drive\u00a0customer engagement<\/a>\u00a0on our publisher clients\u2019 websites, and the results have been stellar. At first, it seems counter-intuitive, asking customers to interact with content rather than simply taking it in, but what you\u2019re really doing is cultivating an investment from your users.<\/p>\n<\/div>\n<\/div>\n

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Utilizing this simple trick, Insticator has been able to add almost a full minute onto the average time on-site for our users, which can mean a massive windfall for a publisher through increased ad revenue. To explain how and why this happens, though, we want to get a little more granular than usual \u2014 specifically, we want to explain what engaging your audience has to do with inexpensive furniture, teddy bears, and Founding Fathers, so strap in!<\/p>\n<\/div>\n<\/div>\n

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How It Works<\/h2>\n<\/div>\n<\/div>\n
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Back in 2011, a trio of professors from Harvard, Yale, and Duke identified a phenomenon they called \u201cthe IKEA effect\u201d \u2014 essentially, people tend to value something a lot more if they helped build it themselves, even if we\u2019re talking about something as cheap and unimpressive as particle board furniture.<\/p>\n<\/div>\n<\/div>\n

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The IKEA effect is a subset of something called \u201ceffort justification,\u201d where consumers will place a higher value on something they put effort into achieving than the objective value of the finished product \u2014 and it\u2019s been a known quantity in marketing even before it got the name.<\/p>\n<\/div>\n<\/div>\n

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