{"id":769,"date":"2023-11-24T14:37:34","date_gmt":"2023-11-24T14:37:34","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=769"},"modified":"2023-11-24T14:37:34","modified_gmt":"2023-11-24T14:37:34","slug":"the-publishers-guide-to-bounce-rate","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/11\/24\/the-publishers-guide-to-bounce-rate\/","title":{"rendered":"The Publisher\u2019s Guide to Bounce Rate"},"content":{"rendered":"<div class=\"elementor-element elementor-element-162bf2ed elementor-widget elementor-widget-heading\" data-id=\"162bf2ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">In online publishing, the \u201cbounce rate\u201d is a measure of how many (or what percentage of) users arrive at your site, look at that page and that page only, and then leave (i.e., \u201cbounce\u201d) without clicking around your page or looking at anything else. For most websites, longer session times with more page views equal greater revenue, so if you\u2019re a publisher trying to\u00a0<a href=\"https:\/\/www.insticator.com\/ways-to-monetize-a-website\/\">monetize your site<\/a>, a high bounce rate is something that needs to be corrected quickly.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-594d0e60 elementor-widget elementor-widget-heading\" data-id=\"594d0e60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">When to Worry<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4d563891 elementor-widget elementor-widget-heading\" data-id=\"4d563891\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">What\u2019s a high bounce rate? Bounce is a relatively-common occurrence, even on healthy websites, so it\u2019s important to know where the guardrails are.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-57f69ce9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57f69ce9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-widget-container\">\n<ul class=\"elementor-icon-list-items\">\n<li class=\"elementor-icon-list-item\"><i class=\"fas fa-circle\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">Opinions vary wildly, and the ideal bounce rate depends on the nature of your website. However, it\u2019s generally agreed that\u00a0<b>a bounce rate of 50-70% is normal<\/b>. Upwards of 70% would be worth looking into whether there are any tweaks or optimizations that could be implemented to enhance user engagement and reduce the bounce rate.<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><i class=\"fas fa-circle\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\"><b>A bounce rate of 40% or below is very good \u2014 but a bounce rate below 10% might be a sign of something wrong<\/b>. Yes, it\u2019s technically possible that your website is so engrossing that virtually nobody leaves without looking around, but what\u2019s more likely is that there is a problem with your tracking.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7a52cd76 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"7a52cd76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Some pages are more prone to high bounce rates than others. Websites for restaurants, for example, often have a page that lists the business\u2019s address, contact information, and operating hours: users search the web for \u201cwhat time does X open,\u201d click straight through to that page, and depart, satisfied that their question has been answered. Publishers monetizing website content won\u2019t have a page like that, but they may have a page that has a simple answer to a self-contained question \u2014 if you run articles on tech support, a page on \u201chow to reboot your Mac in safe mode\u201d may suffer from high bounce rates not because anything is wrong with the page per se, but because it\u2019s accomplishing exactly what it\u2019s supposed to.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-33628d74 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"33628d74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">In that case, a user who doesn\u2019t click around your page, but spends a lot of time on the page they\u2019ve visited, is probably an example of a user who got exactly what they were looking for.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1ecd8ac4 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"1ecd8ac4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Aside from that type of situation, however, a high bounce rate suggests that the user couldn\u2019t find what they were looking for, the user experience was somehow unpleasant, or the content wasn\u2019t gripping enough. And even in cases like the above, there are tweaks and additions you can make to your page content that might lower your bounce rate for those types of laser-focused users.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-203186a4 elementor-widget elementor-widget-heading\" data-id=\"203186a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\">How to Improve Bounce Rate<\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-70b5a4a2 elementor-widget elementor-widget-heading\" data-id=\"70b5a4a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Once you\u2019ve figured out that your bounce rate isn\u2019t where you want it to be, the next step is to run through a checklist of potential factors that could be affecting it. See which areas you can tighten things up.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-711960b elementor-widget elementor-widget-heading\" data-id=\"711960b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Technical Issues and \u201cSoftware Gore\u201d<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2b938c18 elementor-widget elementor-widget-heading\" data-id=\"2b938c18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Technical issues are a huge contributor to bounce rate. We\u2019ve all experienced this phenomenon ourselves as Web users: clicking over to a new website, taking one look at the mess that attempts to load on the screen, and saying \u201cnooooooooope\u201d to ourselves as we navigate back to the search engine results page for a better option. Many of the things that cause a bad technical experience are part of what Google refers to as \u201c<a href=\"https:\/\/www.insticator.com\/core-web-vitals-what-they-are-and-why-its-vital\/\">Core Web Vitals<\/a>,\u201d so by cleaning these up you\u2019re not only improving your bounce rate, you\u2019re also potentially improving your ranking in Google\u2019s results page:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3639896d blog-h3 elementor-widget elementor-widget-heading\" data-id=\"3639896d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Make sure your page is loading quickly<\/h3>\n<p>&#8211; the longer your page takes to load, the more seconds your user has to change their mind.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c81f93c blog-h3 elementor-widget elementor-widget-heading\" data-id=\"c81f93c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Avoid pop-ups and interstitials<\/h3>\n<p>&#8211; these slow down your load times, communicate to your users that your page is \u201cscammy,\u201d and often come with flashing lights and loud noises that might cause a user to back out.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ad706a4 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"ad706a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Make sure you have a mobile-friendly page<\/h3>\n<p>&#8211; more and more users are accessing sites from their phones, and if your website isn\u2019t mobile friendly users will find another site that is.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2ef7b6f5 elementor-widget elementor-widget-heading\" data-id=\"2ef7b6f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Give Them Reasons To Leave<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-531fa957 elementor-widget elementor-widget-heading\" data-id=\"531fa957\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">One potential reason for short session times and high bounce rates is that you\u2019re giving your users too many reasons to leave your page while they\u2019re on it.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4929e86 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"4929e86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Give people the complete picture<\/h3>\n<p>&#8211; if your articles are missing context, if your FAQs don\u2019t answer all the frequently-asked questions, if your sales funnel is missing product dimensions or customer reviews, users are going to bounce in order to find that information, and they may not come back. So when putting together content, it\u2019s important to anticipate your audience\u2019s needs so they don\u2019t start opening other windows to fill in the gaps.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f18f0c5 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"f18f0c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Watch out for clickbait<\/h3>\n<p>&#8211; it\u2019s a fairly common bit of filler on article pages to include the native-style clickbait links at the middle and bottom of your page. Headlines like \u201cShe Found A Door In Her Basement (What Happened Next Is Shocking)\u201d or \u201cPut Lemons In Your Toilet (Here\u2019s Why)\u201d are often off-putting, which is bad enough. But if they\u2019re effective, they\u2019re going to direct your users to somebody else\u2019s page \u2014 and they may not come back. If it\u2019s affecting your bounce rate, you might want to switch up what you\u2019re running in that space, or at least make sure you\u2019re making enough CPMs off of it to compensate. A good example of what to run instead is Insticator\u2019s \u201carticle recirculation\u201d\u00a0<a href=\"https:\/\/www.insticator.com\/how-to-increase-content-engagement-where-to-start\/\">Content Engagement<\/a>\u00a0Unit, which serves up pages from your own site instead of someone else\u2019s.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-48db39f blog-h3 elementor-widget elementor-widget-heading\" data-id=\"48db39f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Watch those external links<\/h3>\n<p>&#8211; linking is obviously a key part of having robust search engine performance, and they can provide credibility and support for your articles. But if, for example, those clicked links aren\u2019t opening in a new tab, you\u2019re again inviting the opportunity for a user to leave your site and forget to come back. Try and place your supporting links further down the article, to give the content time to hook your readers. Also, try to only use external links when they\u2019re helpful to the page content.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a343d1f elementor-widget elementor-widget-heading\" data-id=\"a343d1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Give Them Reasons To Stay<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3d66649f elementor-widget elementor-widget-heading\" data-id=\"3d66649f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Giving people more reasons to stay on your site may sound obvious, but it can be a complicated proposition &#8211; one that Insticator has developed a number of content-engagement tools to help facilitate.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-bba341e blog-h3 elementor-widget elementor-widget-heading\" data-id=\"bba341e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Content recirculation<\/h3>\n<p>&#8211; Insticator\u2019s content recirculation tools rotate suggestions from your own catalog of articles, providing users with similar content to keep reading on your page. Lower bounce rates, longer session times, and a potential new frequent user.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0f719d8 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"0f719d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Provide interactivity<\/h3>\n<p>&#8211; comment and discussion space below your articles will allow users to form a community on your site, keep them on the site longer, and encourage them to return for additional sessions and other pages. Insticator\u2019s \u201c<a href=\"https:\/\/www.insticator.com\/insticator-products\/trivia\/\">trivia and polls<\/a>\u201d content engagement unit gamifies your website, giving users an additional reason to hang out, and come back.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ffeff98 blog-h3 elementor-widget elementor-widget-heading\" data-id=\"ffeff98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Use internal linking<\/h3>\n<p>&#8211; you don\u2019t always need to go to outside sources to reinforce your point &#8211; if you\u2019ve written blogs or articles on related subjects, you can link to those other pages where it\u2019s applicable and appropriate to do so.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-51f03f77 elementor-widget elementor-widget-heading\" data-id=\"51f03f77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Make Your Layout Friendly<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-34f775a3 elementor-widget elementor-widget-heading\" data-id=\"34f775a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Sometimes people come to your page and something about it just rubs them the wrong way. Some of that can just be personal preference, of course, but some really do add up to being a real issue in the aggregate. Things like:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b596d0a blog-h3 elementor-widget elementor-widget-heading\" data-id=\"b596d0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Don\u2019t break your articles into separate pages<\/h3>\n<p>&#8211; we know why you\u2019re doing it: you want users to click through multiple times and therefore adjust your bounce rates. But in practice, it creates a frustrating barrier to your content, and breaks the flow of your articles with multiple loading pages. Even in the days of print newspapers, studies showed that readers rarely bothered to follow a story across multiple pages.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-616dcbe blog-h3 elementor-widget elementor-widget-heading\" data-id=\"616dcbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Article formatting<\/h3>\n<p>&#8211; it\u2019s important to break your online article into manageable chunks, bulleted lists, etc. If your website displays as a \u201cwall of text,\u201d users may immediately decide \u201cnobody\u2019s got time for that\u201d and click back out. The individual parts of your article or other content should be perceived as bite-sized.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-35f27c0a elementor-widget elementor-widget-heading\" data-id=\"35f27c0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Mislead the Users<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4eb95a60 elementor-widget elementor-widget-heading\" data-id=\"4eb95a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">If people are getting to your site and leaving quickly, it could be a sign that they\u2019re not getting what they expected from your page &#8211; which could mean your metatags are inaccurate or misleading. One of the quickest ways to lose a user is to surprise them; transitions from a search engine results page to your content should be seamless.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f3be16f blog-h3 elementor-widget elementor-widget-heading\" data-id=\"f3be16f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Adjust the title tag and meta description<\/h3>\n<p>&#8211; once these are more accurate, users arriving at your page should be getting what they wanted when they clicked through.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-555ec4a blog-h3 elementor-widget elementor-widget-heading\" data-id=\"555ec4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3>\u25cf Rewrite the content<\/h3>\n<p>&#8211; if the meta description and title are driving a lot of clicks for your page, but with high bounce, then maybe it\u2019s your\u00a0<a href=\"https:\/\/www.insticator.com\/5-ways-an-effective-landing-page-is-like-a-good-first-date\/\">landing page<\/a>\u00a0that needs adjustment instead. Writing content that better suits what\u2019s showing up on Google is a good way to hold onto those clicks without losing the users.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-60dcbcd elementor-widget elementor-widget-heading\" data-id=\"60dcbcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-59dba42 elementor-widget elementor-widget-heading\" data-id=\"59dba42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Grabbing and holding user interest is a constant struggle for everyone online, particularly when it\u2019s the source of your income. Luckily, the best way to generate good bounce rates are often the simplest and most ethical options: play things straight with your users, don\u2019t try to trick them, and make sure they\u2019re having a comfortable experience.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b228fe5 elementor-widget elementor-widget-heading\" data-id=\"b228fe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<p class=\"elementor-heading-title elementor-size-default\">Interested in more ways to drive user engagement on your sites? Check out Insticator\u2019s suite of content-engagement tools, designed specifically to improve session times and lessen bounce rates. Or for more helpful tips and tricks, check out our\u00a0<a href=\"https:\/\/www.insticator.com\/blog\/\">blog<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In online publishing, the \u201cbounce rate\u201d is a measure of how many (or what percentage of) users arrive at your site, look at that<\/p>\n","protected":false},"author":1,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Publisher\u2019s Guide to Bounce Rate | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" 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