{"id":741,"date":"2023-09-21T14:27:55","date_gmt":"2023-09-21T14:27:55","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=741"},"modified":"2023-09-21T14:27:55","modified_gmt":"2023-09-21T14:27:55","slug":"device-demographics-where-to-find-your-audience","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/","title":{"rendered":"Device Demographics: Where To Find Your Audience"},"content":{"rendered":"<p>Back in the long-ago mists of history \u2014 also known as 2005 \u2014 advertisers and market analysts coined a brand-new term: \u201cCyber Monday.\u201d At the time, online shopping was only just beginning to become the economic powerhouse it would one day grow into, and a lot of Americans didn\u2019t yet have the sort of high-speed internet that would allow them to do all their holiday shopping online. The one place that Americans had fast, reliable, high-bandwidth internet access was the one place they couldn\u2019t get caught using it: at their jobs.<\/p>\n<p>Naturally, shoppers did it anyway. While you could get a lot of door-busting deals on Black Friday, many turkey-stuffed Americans realized they could wait until the Monday after the long weekend, log in on that sweet, sweet cable or DSL and take care of half their holiday shopping without ever needing to stand in line outside a Best Buy. And so, a new holiday-shopping tradition was born: but coming up on 20 years later, the term seems almost quaint, and many people under the age of 30 or so would be baffled about its origins.<\/p>\n<p>And that\u2019s the rub when it comes to online devices: the landscape is always changing. While 20 years ago, online shopping was a privilege reserved for educated folks with office jobs, nowadays people of every stripe and demographic engage in the practice. And while 20 years ago the only thing you could buy on your phone was a ringtone,\u00a0<a href=\"https:\/\/www.pewresearch.org\/internet\/2015\/10\/29\/the-demographics-of-device-ownership\/#:~:text=Smartphone%20ownership%20continues%20to%20grow,-The%20rise%20of&amp;text=At%20that%20point%2C%2035%25%20of,smartphones)%20fall%20below%20majority%20ownership.\"><strong>mobile devices<\/strong><\/a>\u00a0are taking an increasingly-large slice of the ecommerce pie.<\/p>\n<h2>The Growing Mobile Market<\/h2>\n<p>Ten years ago, the majority of online traffic still happened on desktop devices. As of Q1 2023, nearly 2\/3rds of all online purchases now happen via mobile devices, with most of the remaining third happening on desktop.\u00a0<i>Browsing,<\/i>\u00a0on the other hand, happens slightly differently:\u00a0<strong><a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\">mobile devices are responsible for nearly three-quarters of all traffic share<\/a><\/strong>, with most of the rest on desktop devices. This suggests that some folks feel comfortable browsing on their phones but switch over to their laptop or PC when it\u2019s time to make a purchase, or that some mobile-phone traffic doesn\u2019t translate directly into sales. (See what we have to say about mobile-phone ads in our\u00a0<strong><a href=\"https:\/\/www.insticator.com\/breaking-into-the-ad-world-what-is-the-benefit-of-mobile-ads\/\">blog<\/a><\/strong>).<\/p>\n<p>As of 2022, consumers aged between 25-34 made up the bulk of online shoppers, which tracks with the previous numbers: younger consumers are more comfortable with mobile devices than their older counterparts, and they\u2019re more likely to shop online.<\/p>\n<p>Demographically, then, if you\u2019ve got a product you want to sell \u2014 and you\u2019re looking to sell it online \u2014 you\u2019re going to need to keep mobile\u00a0<a href=\"https:\/\/www.insticator.com\/breaking-into-the-ad-world-what-is-the-benefit-of-mobile-ads\/\"><strong>phones<\/strong><\/a>\u00a0in mind to attract your target audience.<\/p>\n<h2>Desktop Demographics<\/h2>\n<p>Desktop can\u2019t be discounted in this process, however. For one thing, the devices themselves are more expensive \u2014 a laptop costs more than a phone, a desktop costs more than a laptop \u2014 so the people utilizing them are either at an office job, or potentially have more disposable income than phone users. The difference in ratios between desktop\/mobile traffic and desktop\/mobile purchases suggests that desktop users have fewer \u201clooky-loos,\u201d and this may be the reason.<\/p>\n<p>Desktop users may also run a little older than mobile users: it\u2019s an older technology that older people have had more time to get used to.\u00a0With large buttons and bigger screens, they\u2019re more accessible for people with vision deficiencies. If you\u2019ve got a product or service that might find traction with an older audience \u2013 or if you\u2019re just looking for people with more money to spend \u2013 desktop traffic may be the way to go.<\/p>\n<h2>Tablet Demographics<\/h2>\n<p>Tablets account for a much-smaller portion of the online commerce market, both in terms of traffic and actual purchases. Taking up about 2% of the pie, who is using tablets in a dedicated manner? The young and the old, mostly.<\/p>\n<p>While the middle generations are comfortable with their phones, and the middle-aged folks are content with computers, very young people still don\u2019t have phones of their own, and the elderly often find smartphones too unwieldy to use with things like weaker eyesight and less-dexterous fingers.<\/p>\n<p>So what that means is, don\u2019t let that \u201c2%\u201d statistic fool you: depending on the product or service you\u2019ve got on offer, that could mean there are a whole lot of very-relevant, very-motivated people in a position to see your advertising. We\u2019ve seen ad campaigns where the bulk of the sales traffic came from tablets, as a product resonated particularly-well with older demographics.<\/p>\n<h2>Adaptability is Key<\/h2>\n<p><a href=\"https:\/\/www.insticator.com\/insticator-products\/\"><strong>Insticator\u2019s various commenting and content-engagement products<\/strong><\/a>\u00a0are designed with this sort of thing in mind: our widgets come pre-set with multiple different sizes and layouts, so that when a user calls up the comments beneath an article, the panel sizes to fit the user\u2019s phone. Content that can\u2019t be read easily on a certain device is content that will go ignored, and you have to be ready to counter that.<\/p>\n<p>Similarly, your own content pages and product-sales funnels should be optimized for this kind of flexibility. If your homepage is only designed for desktops, you\u2019re missing out on a huge chunk of potential traffic. Making sure that mobile-friendly versions of your page load automatically when the situation calls for it is a great way to make sure you\u2019re not leaving money on the table.<\/p>\n<p>20 years from now, the online landscape will probably, again, look very different than it does today. People may be shopping directly from their smart devices around their home, using a smart fridge to stock up on groceries or ordering dinner via their car. Staying on top of emerging trends, and making sure you\u2019re positioned to capitalize on them, is the key to staying ahead in adtech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the long-ago mists of history \u2014 also known as 2005 \u2014 advertisers and market analysts coined a brand-new term: \u201cCyber Monday.\u201d At<\/p>\n","protected":false},"author":1,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"Back in the long-ago mists of history \u2014 also known as 2005 \u2014 advertisers and market analysts coined a brand-new term: \u201cCyber Monday.\u201d At\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Publisher Experiences\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T14:27:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"headline\":\"Device Demographics: Where To Find Your Audience\",\"datePublished\":\"2023-09-21T14:27:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/\"},\"wordCount\":970,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/device_demographics.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/\",\"url\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/\",\"name\":\"Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/device_demographics.jpeg\",\"datePublished\":\"2023-09-21T14:27:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/device_demographics.jpeg\",\"contentUrl\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/device_demographics.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/2023\\\/09\\\/21\\\/device-demographics-where-to-find-your-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Device Demographics: Where To Find Your Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/#website\",\"url\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/\",\"name\":\"Publisher Experiences\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"},\"sameAs\":[\"https:\\\/\\\/cool.co\"],\"url\":\"https:\\\/\\\/cool.co\\\/publisher-experiences-home\\\/author\\\/pavlo-shyiansigma-software\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/","og_locale":"en_US","og_type":"article","og_title":"Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)","og_description":"Back in the long-ago mists of history \u2014 also known as 2005 \u2014 advertisers and market analysts coined a brand-new term: \u201cCyber Monday.\u201d At","og_url":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/","og_site_name":"Publisher Experiences","article_published_time":"2023-09-21T14:27:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg","type":"image\/jpeg"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#article","isPartOf":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/cool.co\/publisher-experiences-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"headline":"Device Demographics: Where To Find Your Audience","datePublished":"2023-09-21T14:27:55+00:00","mainEntityOfPage":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/"},"wordCount":970,"commentCount":0,"image":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/","url":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/","name":"Device Demographics: Where To Find Your Audience | Publisher Experiences | COOL Media (formerly Insticator)","isPartOf":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#primaryimage"},"image":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg","datePublished":"2023-09-21T14:27:55+00:00","author":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"breadcrumb":{"@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#primaryimage","url":"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg","contentUrl":"https:\/\/cool.co\/publisher-experiences-home\/wp-content\/uploads\/sites\/6\/2023\/09\/device_demographics.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/21\/device-demographics-where-to-find-your-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cool.co\/publisher-experiences-home\/"},{"@type":"ListItem","position":2,"name":"Device Demographics: Where To Find Your Audience"}]},{"@type":"WebSite","@id":"https:\/\/cool.co\/publisher-experiences-home\/#website","url":"https:\/\/cool.co\/publisher-experiences-home\/","name":"Publisher Experiences","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cool.co\/publisher-experiences-home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cool.co\/publisher-experiences-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"},"sameAs":["https:\/\/cool.co"],"url":"https:\/\/cool.co\/publisher-experiences-home\/author\/pavlo-shyiansigma-software\/"}]}},"_links":{"self":[{"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":0,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/posts\/741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/categories?post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool.co\/publisher-experiences-home\/wp-json\/wp\/v2\/tags?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}