{"id":738,"date":"2023-09-12T14:27:02","date_gmt":"2023-09-12T14:27:02","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=738"},"modified":"2023-09-12T14:27:02","modified_gmt":"2023-09-12T14:27:02","slug":"the-2023-adtech-of-westeros-map-is-here-are-you-on-it","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/09\/12\/the-2023-adtech-of-westeros-map-is-here-are-you-on-it\/","title":{"rendered":"The 2023 \u201cAdtech of Westeros\u201d Map Is Here \u2014 Are You On It?"},"content":{"rendered":"<p><i>If they start playing the \u2018Red Wedding\u2019 music, I\u2019m out of here<\/i><\/p>\n<p>Every year, organizations put out prestigious lists, and people clamor to see if they\u2019ve made the grade. \u201c30-under-30\u201d lists, Oscar nominations,\u00a0<strong><a href=\"https:\/\/www.insticator.com\/insticator-named-to-inc-5000s-fastest-growing-companies-list-for-the-6th-time\/\">Inc. 5000\u2019s fastest-growing companies list\u00a0<\/a><\/strong>\u2014 all of these are anxiously-awaited, hotly-discussed, and incredibly prestigious.<\/p>\n<p>It is in this spirit that Insticator has released an updated-for-2023 version of their \u201cAdtech of Westeros\u201d map, which envisions the titans of the ad tech industry as participants in the world of \u201cGame of Thrones,\u201d the massively-popular HBO original series that ran from 2011-19.<\/p>\n<p>Insticator\u2019s CEO,\u00a0<strong><a href=\"https:\/\/www.insticator.com\/our-new-vision-statement-global-leader-in-engagement-for-publishers\/\">Zack Dugow<\/a><\/strong>, has long held a fondness for the show, playfully drawing parallels between the cutthroat world of Westeros and the cutthroat world of business, writing on\u00a0<strong><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/04\/04\/four-lessons-business-leaders-can-learn-from-game-of-thrones\/?sh=7571840735c5\">Four Lessons Business Leaders Can Learn From Game Of Thrones<\/a><\/strong>\u00a0back in 2019. In 2022, Insticator released the first version of the map \u2014 and the game truly changed.<\/p>\n<p>The map and presentation made a huge splash when unveiled. Web companies were placed in Westeros countries and kingdoms, while founders and executives were made noble lords and ladies. Dugow examined data, deals, and company information that were dominating in the\u00a0<strong><a href=\"https:\/\/www.insticator.com\/emerging-adtech-trends-to-watch-for-in-2023\/\">adtech industry<\/a><\/strong>\u00a0by categorizing companies based on their partnerships, sectors, and recent significant actions. He collated data from all around the industry, so that the map would contain all the \u201cmost-important players of the adtech landscape.\u201d<\/p>\n<p>While being on the \u201cAdtech of Westeros\u201d map may not be\u00a0 as prestigious as receiving an Oscar nomination, peoplesure are having a lot of fun with it. In fact, when the 2022 map came out, audiences only had one problem with it.<\/p>\n<p>\u201cPeople kept asking,\u00a0<i>why aren\u2019t I on there?\u201d<\/i>\u00a0Dugow said.<\/p>\n<p>So, for 2023, the Insticator team kicked things up a notch. Deepening and expanding upon the map, the 2023 iteration contains many more businesses and executives than the original. Stress balls shaped like shields made the perfect accompanying swag at the convention table, and banners showcasing the map formed the backdrop of a presentation Dugow gave at the\u00a0<a href=\"https:\/\/www.insticator.com\/admonsters-pubforum-miami-2023\/\"><strong>AdMonsters publishing forum<\/strong><\/a>\u00a0this summer.<\/p>\n<p>We haven\u2019t stopped there. With the landscape of adtech shifting all the time, and HBO\u2019s new \u201cHouse of the Dragon\u201d series bringing renewed interest to the lands of Westeros, Insticator has already begun thinking about changes for the 2024 map. Part of that includes the continued use of the nomination form, which will once again empower individuals to\u00a0<a href=\"https:\/\/www.insticator.com\/adtech-of-westeros-23\/\"><strong>submit nominations<\/strong><\/a>\u00a0if they believe their company deserves a place among the North\u2019s esteemed swords and shields, or if they envision their company riding into battle alongside the Targaryen hordes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If they start playing the \u2018Red Wedding\u2019 music, I\u2019m out of here Every year, organizations put out prestigious lists, and people clamor to see<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2023 \u201cAdtech of Westeros\u201d Map Is Here \u2014 Are You On It? 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