{"id":727,"date":"2023-06-21T14:23:53","date_gmt":"2023-06-21T14:23:53","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=727"},"modified":"2023-06-21T14:23:53","modified_gmt":"2023-06-21T14:23:53","slug":"balihoo-press-release","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/06\/21\/balihoo-press-release\/","title":{"rendered":"Balihoo Press Release"},"content":{"rendered":"<p><strong>Insticator Expands Its Reach in the AdTech Industry With Acquisition of Balihoo<\/strong><\/p>\n<p><strong>First of it\u2019s kind collaboration unlocks new possibilities for digital publishers and advertisers<\/strong><\/p>\n<p>[New York, 7\/12\/2023] \u2014 Insticator, the top-tier provider of advanced engagement solutions for publishers, is thrilled to announce its acquisition of Balihoo. The leader in multi-location marketing \u2014 and a renowned innovator in digital advertising technology \u2014 Balihoo gives Insticator additional versatility in the digital-ad domain, creating exciting new opportunities for online publishers and advertisers seeking to maximize their return on ad spend. This strategic new alliance aims to keep Insticator at the forefront of the digital ad game for years to come.<\/p>\n<p>\u201cThe ad ecosystem is rapidly evolving and the companies that will thrive and win on the open internet need to have strong direct relationships with brands, publishers, and users,\u201d said Founder and CEO, Zack Dugow. \u201cThis acquisition gives us remarkable technology that drives 9:1 ROAS for national franchise and multi-location brands. With Balihoo, Insticator now has a closed loop of direct connections with brands that compliments its already strong connections with users and publishers. This allows us to drive better outcomes for the entire supply chain.\u201d<\/p>\n<p>Insticator has acquired not only Balihoo, but the team members who have made Balihoo what it is, combining the strengths of both companies to deliver an ever-more-comprehensive suite of engagement and advertising solutions for businesses looking to operate online. Insticator\u2019s audience-engagement expertise paired with Balihoo\u2019s innovative advertising technology will revolutionize how digital publishers and advertisers connect with their audiences.<\/p>\n<p>\u201cWe are pleased about the multitude of opportunities this acquisition presents,\u201d said Kevin Lange, SVP, General Manager of Balihoo. \u201cThrough our collaboration and alliance with Insticator, we will unlock new avenues for growth and innovation. Balihoo has always been an innovator of digital solutions to power local brick-and-mortar business. Together with Insticator, we will shape the future of engagement and advertising, enabling our clients to thrive in this increasingly dynamic industry.\u201d<\/p>\n<p>This integration combines audience insights, interactive content, and targeted advertising capabilities, enabling businesses to deliver personalized experiences that captivate audiences and drive revenue growth. Furthermore, Balihoo\u2019s franchise and multi-location clients will gain direct access to an expanded array of digital channels, enabling them to captivate their customers with highly targeted and localized messaging.<\/p>\n<p>With this acquisition, Insticator and Balihoo embark on a transformative journey, strengthening Insticator\u2019s position as a leader in the adtech industry. Their clients will have exciting new tools to navigate the ever-changing retail landscape, and they can continue to expect groundbreaking developments that redefine how businesses engage with their audiences.<\/p>\n<p><strong>About Insticator<\/strong><\/p>\n<p>The future of social media is distributed, not siloed in the \u2018walled gardens\u2019 of today.<\/p>\n<p>At the core of our solution, Insticator\u2019s Content Engagement Unit (CEU) and Commenting products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other, all while favorably monetizing in the background.<\/p>\n<p>We blend artificial intelligence with human moderation to facilitate healthy, respectful discourse and enable audiences to share opinions and interact with content that speaks directly to them. Insticator reaches over 350 million consumers monthly across its network of premium publishing partners, including Ancestry, Major League Baseball (MLB), Brit+Co, Lee Enterprises, Evolve Media, Empire Media Group, and others.<\/p>\n<p>Beyond engagement, first-party data collection and activation puts publishers back in the driver\u2019s seat to better understand and index audience behavior.<\/p>\n<p>Insticator is proud to be a 5x recipient of the Inc 5000 list of America\u2019s fastest-growing private companies, a 2x recipient of Deloitte\u2019s Fast 500, recognized on Crain\u2019s New York Fast 50 list, recognized by Digiday\u2019s Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek\u2019s Top 10 Fastest Growing Solution Providers globally.<\/p>\n<p>Visit insticator.com to learn more.<\/p>\n<p><strong>About Balihoo<\/strong><\/p>\n<p>Balihoo is the leader in multi-location marketing, providing cutting-edge digital solutions to franchise and multi-brand clients since 2009. With Balihoo\u2019s leading-edge technology, brand messages can be transformed into hundreds or even thousands of high-performing, locally tailored digital ads at the push of a button. Balihoo\u2019s clients stay ahead of the competition with real-time reporting delivered through Balihoo\u2019s platform to both the brand and individual locations. Cutting-edge technology enables seamless collaboration between clients\u2019 marketing team and local franchisees, while Balihoo\u2019s dedicated team of digital media experts drives performance with full-service support for your digital campaigns. Discover how Balihoo can supercharge your local digital media at balihoo.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insticator Expands Its Reach in the AdTech Industry With Acquisition of Balihoo First of it\u2019s kind collaboration unlocks new possibilities for digital publishers and<\/p>\n","protected":false},"author":1,"featured_media":728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balihoo Press Release | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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