{"id":707,"date":"2023-03-21T14:18:25","date_gmt":"2023-03-21T14:18:25","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=707"},"modified":"2023-03-21T14:18:25","modified_gmt":"2023-03-21T14:18:25","slug":"insticator-partners-with-empire-media-group","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2023\/03\/21\/insticator-partners-with-empire-media-group\/","title":{"rendered":"Insticator Partners with Empire Media Group Inc. as EMG\u2019s Exclusive Engagement Solutions Provider"},"content":{"rendered":"
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Insticator has replaced Openweb as Empire Media Group\u2019s sole provider for engagement solutions executed through their multifaceted product shelf, including community and commenting platforms across all of EMG\u2019s properties.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Insticator, the global leader in engagement solutions for publishers announced today the launch of its new partnership with Empire Media Group, Inc. (EMG).<\/p>\n

Insticator is now serving as EMG\u2019s exclusive partner for engagement solutions. Developing and implementing custom interactive experiences across all of EMG\u2019s sites:<\/p>\n

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  • \u2013 OK! Magazine<\/li>\n
  • \u2013 Radar Online<\/li>\n
  • \u2013 Grazia<\/li>\n
  • \u2013 Morning Honey<\/li>\n
  • \u2013 Women\u2019s Golf Journal<\/li>\n
  • \u2013 The Royal Observer and more.<\/li>\n<\/ul>\n

    Insticator has replaced Openweb and their single-solution strategy with a cohesive engagement strategy utilizing Insticator\u2019s suite of products, with a direct focus on EMG\u2019s community and commenting platforms.<\/p>\n

    Insticator\u2019s intent:<\/strong>\u00a0to yield improved user experience and revenue opportunities by enhancing performance and fully customizing moderation capabilities across all of EMG\u2019s community pages \u2013 leveraging the industry\u2019s latest AI tools alongside human moderation in order to better address complex challenges faced with community moderation.<\/p>\n

    Benefits of this partnership<\/h3>\n

    Through this partnership, EMG sites will evolve to revenue-rich engagement platforms that present customized experiences for their site\u2019s respective niche audiences \u2013 delivered directly to their pages.<\/p>\n

    This partnership also provides the additional benefit of unlocking invaluable first-party data collected through Insticator\u2019s suite of engagement and community products while allowing for greater control and addressability of their inventory.<\/p>\n

    Insticator, in its tenth year of operation, has become the global leader in cohesive engagement and monetization solutions for publishers by growing its multifaceted suite of audience-centric products; from content engagement units serving trivia, polling, and content recirculation to customized commenting platforms.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    We\u2019ve been impressed with the Empire Media team\u2019s approach to editorial content and user experience. We\u2019re very excited about helping them to deepen their audience engagement, grow first-party data collection, and increase monetization. They have a wealth of first-party data that we\u2019re helping them utilize and pull insights from.<\/p>\n