{"id":553,"date":"2020-06-17T13:25:17","date_gmt":"2020-06-17T13:25:17","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=553"},"modified":"2020-06-17T13:25:17","modified_gmt":"2020-06-17T13:25:17","slug":"grow-your-subscriber-list-where-readers-are-most-engaged-with-email-capturing","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2020\/06\/17\/grow-your-subscriber-list-where-readers-are-most-engaged-with-email-capturing\/","title":{"rendered":"Grow Your Subscriber List Where Readers Are Most Engaged With Email Sign-Up"},"content":{"rendered":"<h4 class=\"wp-block-heading\">We know from publishers that it\u2019s critical to build an engaged community of users who keep coming back for more content. To address that need, our product team created a frictionless way for publishers to collect the emails of engaged readers directly from our Content Engagement Unit.<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10316 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-1024x661.jpg\" alt=\"\" width=\"1024\" height=\"661\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-1024x661.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-1024x661.jpg 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-300x194.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-768x496.jpg 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C-1536x991.jpg 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-content-card-C.jpg 1720w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Allow your readers to subscribe when they\u2019re fully engaged<\/h2>\n<p>Our tool asks readers to provide their emails right when they\u2019re interacting with poll and quiz questions or consuming the content they love. Asking them to sign up at the right moment equals higher trust from your readers, which leads to higher conversion rates.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10320 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-1024x661.jpg\" alt=\"\" width=\"1024\" height=\"661\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-1024x661.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-1024x661.jpg 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-300x194.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-768x496.jpg 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C-1536x991.jpg 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2021\/11\/email-capturing-native-and-customizable-C.jpg 1720w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Native branding that makes email collection a breeze<\/h2>\n<p>The look and feel of the Email Sign-Up card is fully customizable. It follows the design of our content unit for a seamless experience, and publishers can tailor the call to action to their specific needs. The publisher can also select when the Email Sign-Up card appears, making it easy to pair with other content within our unit.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6577 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C.jpg\" alt=\"\" width=\"1720\" height=\"1110\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C.jpg 1720w, https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C-300x194.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C-1024x661.jpg 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C-768x496.jpg 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2020\/06\/email-capturing-export-all-the-data-C-1536x991.jpg 1536w\" data-sizes=\"(max-width: 1720px) 100vw, 1720px\" data-was-processed=\"true\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Easily manage your subscriber data<\/h2>\n<p>Publishers can find and export data right from our Publisher Portal. Collected emails can then be used as persistent identifiers for marketing purposes as browsers cut support for cookies, or for community building, just to name a few examples.<\/p>\n<p>We\u2019ve made it super easy for publishers to add their own privacy policy, so any data collection through our unit meets their specific privacy standards.<\/p>\n<p>If you\u2019re already using our\u00a0<a href=\"https:\/\/www.insticator.com\/insticator-products\/content-engagement\/\">Content Engagement Unit<\/a>, find the Email Sign-Up feature in the Add-ons section of your Embed settings. If you aren\u2019t yet using our<a href=\"https:\/\/www.insticator.com\/insticator-products\/content-engagement\/\">\u00a0Content Engagement Unit<\/a>,\u00a0<a href=\"https:\/\/www.insticator.com\/contact\/\">get in touch with us<\/a>\u00a0so we can help you get started in driving increased reader engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know from publishers that it\u2019s critical to build an engaged community of users who keep coming back for more content. To address that<\/p>\n","protected":false},"author":1,"featured_media":555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grow Your Subscriber List Where Readers Are Most Engaged With Email Sign-Up | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2020\/06\/17\/grow-your-subscriber-list-where-readers-are-most-engaged-with-email-capturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Subscriber List Where Readers Are Most Engaged With Email Sign-Up | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"We know from publishers that it\u2019s critical to build an engaged community of users who keep coming back for more content. 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