{"id":506,"date":"2019-10-12T13:03:09","date_gmt":"2019-10-12T13:03:09","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=506"},"modified":"2019-10-12T13:03:09","modified_gmt":"2019-10-12T13:03:09","slug":"the-power-of-polling-how-poll-questions-can-grow-publishers-reach-and-revenue","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2019\/10\/12\/the-power-of-polling-how-poll-questions-can-grow-publishers-reach-and-revenue\/","title":{"rendered":"The Power of Polling: How Poll Questions Can Grow Publishers\u2019 Reach and Revenue"},"content":{"rendered":"<p>What do users want? It\u2019s the question asked by every advertiser, marketer and content creator on the internet. We all want to give our audience the most engaging and relevant online experience possible. But is there a way to truly know what your users are interested in? Actually, there is!<\/p>\n<p>Poll questions provide direct insight into the thoughts and interests of your users. At Insticator, we run thousands of polling questions across hundreds of partner sites. The questions range for \u201chow are we doing?\u201d style surveys, to content assessments, to demographic questions meant to learn more about users. Across all these formats, the power of poll questions provides immediate, actionable data.<\/p>\n<h2>Polls Are Personal<\/h2>\n<p>People like making their voices heard. It\u2019s why a Buzzfeed-style quiz gets shared an\u00a0<a href=\"https:\/\/buzzsumo.com\/blog\/quizzes-content-marketings-secret-weapon\/\">average of 1,900 times<\/a>. But while we all like letting our friends know what Disney princess we would be, poll questions are an event more direct link between users and publishers. Asking users how they enjoy their experience on the site, or what types of content they prefer to engage with, empowers the audience and creates a bond between the user and the brand. Users want to\u00a0<a href=\"https:\/\/www.insticator.com\/why-audience-segmentation-key-to-your-brand-strategy\/\">\u201cbe recognized as human beings<\/a>,\u201d and targeted poll questions are an excellent way to promote that personalized feeling.<\/p>\n<h2>Polls Are Profitable<\/h2>\n<p>Audience segments are one of the bedrocks of digital advertising. Brands want to know their ads are being seen by the most relevant audience. Poll questions allow publishers to go to advertisers and say, \u201cWe have an audience interested in X, and we know that because they told us themselves.\u201d The ability to create audience segments based directly on user feedback means brands can see a higher return on investment, and publishers can ask for higher CPMs for providing the right audience.<\/p>\n<h2>Polls Are Popular<\/h2>\n<p>Studies have shown that\u00a0<a href=\"https:\/\/www.insticator.com\/how-to-measure-engagment-with-personalized-content\/\">83% of consumers<\/a>\u00a0are willing to provide personal information if it leads to a more personalized online experience. People want to know that publishers have their individual interests in mind, and the vast majority of people are willing to help publishers do so. Whether it\u2019s audience data that helps the business side make more revenue, or content preferences that help the editorial side make more engaging content, poll questions are a powerful tool for any publisher.<\/p>\n<p>At Insticator, we\u2019ve seen the results of polling firsthand. Our interactive ad unit has been used by publishers around the world to better understand their audience. Our platform provides the tools to create custom polls, as well as the resources to analyze and act on polling data. That means more information for a publisher\u2019s revenue and content teams, and a more engaged user.<\/p>\n<p>Learn more about the engagement tools Insticator has to offer publishers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do users want? It\u2019s the question asked by every advertiser, marketer and content creator on the internet. We all want to give our<\/p>\n","protected":false},"author":1,"featured_media":507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Polling: How Poll Questions Can Grow Publishers\u2019 Reach and Revenue | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2019\/10\/12\/the-power-of-polling-how-poll-questions-can-grow-publishers-reach-and-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Polling: How Poll Questions Can Grow Publishers\u2019 Reach and Revenue | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"What do users want? 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