{"id":495,"date":"2019-08-27T12:42:15","date_gmt":"2019-08-27T12:42:15","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=495"},"modified":"2019-08-27T12:42:15","modified_gmt":"2019-08-27T12:42:15","slug":"place-your-content-in-the-spotlight-with-featured-stories","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2019\/08\/27\/place-your-content-in-the-spotlight-with-featured-stories\/","title":{"rendered":"Place your content in the spotlight with Featured Stories"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Our new Stories feature keeps your audience on-site and drives more page views by adding links to relevant articles in the content unit.<\/h2>\n<p>&nbsp;<\/p>\n<p>You know what your users want to see. Pick any article from your site or network of sites and build it into your embed to boost its visibility and keep readers on your site. It\u2019s simple: Select an article you want to highlight from your site or network of sites, create a Stories slide, format its appearance, and hit publish.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3028 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder-1024x672.png\" alt=\"\" width=\"1024\" height=\"672\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder-1024x672.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder-1024x672.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder-300x197.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder-768x504.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/GIF-placeholder.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>With Stories\u2019 interstitial links, users will encounter your article right in between trivia and poll questions, guaranteeing that users will see your message and increasing your overall viewability and engagement metrics.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">The result: More eyes on your site\u2019s content, whether it\u2019s a trending news story about the U.N. or a listicle of cats wearing wigs.<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10327 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-1024x724.png\" alt=\"You decide which stories get featured\" width=\"1024\" height=\"724\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-1024x724.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-1024x724.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-300x212.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-768x543.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured-1536x1085.png 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/You-decide-which-stories-get-featured.png 1684w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4f0.svg\" alt=\"\ud83d\udcf0\" \/>\u00a0<strong><em>You\u00a0<\/em>decide which stories get featured.<\/strong><\/p>\n<p>You know what your users want to see. Pick any article from your site or network of sites and build it into your quiz module to boost its visibility and keep readers on your site. Beyond link clicks, you can help boost KPIs like average time on page and pages viewed per session with just one Stories link.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10328 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-1024x724.png\" alt=\"Maximize impact with related quiz questions variation\" width=\"1024\" height=\"724\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-1024x724.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-1024x724.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-300x212.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-768x543.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation-1536x1085.png 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Maximize-impact-with-related-quiz-questions-variation.png 1684w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ad.svg\" alt=\"\ud83d\udcad\" \/>\u00a0<strong>Maximize impact with related quiz questions.<\/strong><\/p>\n<p>Pique a reader\u2019s curiosity by tying together quiz content with Stories content. Have a story about the new\u00a0<em>Lion King\u00a0<\/em>movie that you want to boost? Insert a slide with a trivia question about the film, and place a Stories slide with your article directly after it. Boom \u2014 you now have a quiz with a timely pop culture question and relevant content to accompany it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10336 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-1024x724.png\" alt=\"Customize the look and feel to match your site\" width=\"1024\" height=\"724\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-1024x724.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-1024x724.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-300x212.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-768x543.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site-1536x1085.png 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Customize-the-look-and-feel-to-match-your-site.png 1684w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f469-200d-1f3a8.svg\" alt=\"\ud83d\udc69\u200d\ud83c\udfa8\" \/>\u00a0Customize the look and feel to match your site.<\/strong><\/p>\n<p>A story\u2019s embed screen contains a background image, an article headline, and a link to the article page. Once you\u2019ve inserted a story slide in the Publisher Portal, you can edit the background image, the color, and the headline text to reflect how you want to present your story, whether it\u2019s with a colorful GIF or a simple white background.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10337 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-1024x724.png\" alt=\"Easily track how many users engage with your stories\" width=\"1024\" height=\"724\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-1024x724.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-1024x724.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-300x212.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-768x543.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories-1536x1085.png 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Easily-track-how-many-users-engage-with-your-stories.png 1684w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\" \/><strong>\u00a0Easily track how many users engage with your stories.<\/strong><\/p>\n<p>With our straightforward Embed Analytics Dashboard, you can track clicks on each Stories slide on a day-to-day basis and see your most clicked stories in any given time span. Moved a Stories slide up in the queue to boost visibility? See how many more clicks it garnered after your changes right in the dashboard.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10338 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users%E2%80%99-quiz-progress-intact-1024x724.png\" alt=\"Keep users quiz progress intact\" width=\"1024\" height=\"724\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact-1024x724.png\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact-1024x724.png 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact-300x212.png 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact-768x543.png 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact-1536x1085.png 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/08\/Keep-users\u2019-quiz-progress-intact.png 1684w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4dd.svg\" alt=\"\ud83d\udcdd\" \/>\u00a0<strong>Keep users\u2019 quiz progress intact.<\/strong><\/p>\n<p>Wondering if users will have to start a quiz all over again if they click on a story? Don\u2019t worry \u2014 clicking on a story link opens a new tab where your users can read it. No disruptions, which means your users can go back to answering quiz questions once they\u2019re done (and maybe come across another story slide!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our new Stories feature keeps your audience on-site and drives more page views by adding links to relevant articles in the content unit. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Place your content in the spotlight with Featured Stories | Publisher Experiences | COOL Media (formerly 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