{"id":475,"date":"2019-04-26T12:26:47","date_gmt":"2019-04-26T12:26:47","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=475"},"modified":"2019-04-26T12:26:47","modified_gmt":"2019-04-26T12:26:47","slug":"blog-post-layout-ux-tips","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2019\/04\/26\/blog-post-layout-ux-tips\/","title":{"rendered":"5 Ways to Leverage UX to Retain Readers of Your Publication"},"content":{"rendered":"<p>You\u2019ve probably heard many a marketer say, \u201cContent is King.\u201d But did you know that your blog layout is equally important? While you may not have given much thought to your blog layout, it plays a fundamental role in not only engaging your readers, but also in influencing their behavior. Here are the five best user experience design practices to help you retain readers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10349 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--300x200.jpg\" alt=\"\" width=\"510\" height=\"340\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--300x200.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--300x200.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--1024x683.jpg 1024w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--768x512.jpg 768w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg--1536x1024.jpg 1536w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/apple_blog_post_layout_tips.jpg-.jpg 1600w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" data-was-processed=\"true\" \/><\/p>\n<p><i>Unsplash<\/i><\/p>\n<ol>\n<li>Think Like Apple<\/li>\n<\/ol>\n<p>Apple\u2019s unique aesthetic has played a large part in transforming it into the multibillion dollar company it is today. Minimalist and sleek, its aesthetic is revered for providing an alternative to the fussy designs many companies opt for. And it\u2019s not just Apple\u2019s products that reflect these attributes, but its website design, too. Just check out the<a href=\"https:\/\/www.apple.com\/ipad\/\">\u00a0iPad webpage<\/a>. Notice the white space? The lack of visual clutter? The calmness you feel after viewing it?<\/p>\n<p>This is why you should think like Apple when setting up your blog layout. Don\u2019t be tempted to overcrowd your blog pages by featuring too many things at once. Instead, ensure there is enough white space \u2014 the unused space around an object such as a paragraph of text or an image. As<a href=\"https:\/\/uxplanet.org\/the-power-of-whitespace-a1a95e45f82b\">\u00a0UX Planet<\/a>\u00a0points out, white space serves four primary functions:<\/p>\n<ul>\n<li>improving comprehension<\/li>\n<li>clarifying relationships<\/li>\n<li>attracting attention<\/li>\n<li>creating a feeling of luxury<\/li>\n<\/ul>\n<p>Surely, those are features you want your blog layout to support. Keeping Apple\u2019s less-is-more approach to UX in mind will point you in the right direction when designing your blog layout.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2188 lazy loaded\" src=\"http:\/\/insticator.kinsta.cloud\/wp-content\/uploads\/2019\/06\/minimalism_blog_post_layout_tips.jpg--300x200.jpg\" alt=\"how to leverage ux for blog layout minimalism\" width=\"510\" height=\"340\" data-src=\"http:\/\/insticator.kinsta.cloud\/wp-content\/uploads\/2019\/06\/minimalism_blog_post_layout_tips.jpg--300x200.jpg\" data-was-processed=\"true\" \/><\/p>\n<p><i>Getty Images<\/i><\/p>\n<ol start=\"2\">\n<li>But Don\u2019t Get\u00a0<i>Too<\/i>\u00a0Minimal With Your Blog Layout<\/li>\n<\/ol>\n<p>Remember how we were just raving about white space? It\u2019s important not to take it to the extreme. An effective blog post layout still needs certain elements to capture readers\u2019 attention. If your layout is\u00a0<i>too<\/i>\u00a0minimalist, it may discourage them from reading on beyond the fold.<\/p>\n<p>Features that encourage reader engagement include bullet points, numbered lists (like the one above) and featured quotes. As an added bonus, these features can also help boost your search engine optimization. So, what is an ideal amount to include? There\u2019s no magic number. Use them when you need to break up large walls of text or to organize your content.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10350 lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/headings_blog_post_layout_tips-300x200.jpg\" alt=\"\" width=\"510\" height=\"340\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/headings_blog_post_layout_tips-300x200.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/headings_blog_post_layout_tips-300x200.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/headings_blog_post_layout_tips.jpg 509w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" data-was-processed=\"true\" \/><\/p>\n<p><i>Getty Images<\/i><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>Use Headings<\/li>\n<\/ol>\n<p>When it comes to UX best practices for your blog layout, headings are right up there. Blog posts without headings are difficult to read and navigate. They are also visually unappealing. Break up your text with intuitive headings. You\u2019ll need to learn some<a href=\"https:\/\/yoast.com\/headings-use\/\">\u00a0basic heading rules<\/a>, but they are quite easy to wrap your head around. The payoff is significant: Headings will help your readers make sense of your content as your writing will flow better and be easier to read. They will also help with your SEO efforts.<\/p>\n<p>A table of contents is a simple but powerful addition to a blog layout and it makes page navigation far easier. Instead of scrolling trying to find what they\u2019re looking for, readers can instead click on the relevant heading in your table of contents and \u2014 BAM! \u2014 they\u2019ll be navigated there. If only everything in life were so easy!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10352 lazy loaded\" src=\"https:\/\/cool.co\/publisher-experiences\/wp-content\/uploads\/sites\/6\/2019\/04\/blog_post_layout_tips-1-300x200.jpg\" alt=\"\" width=\"510\" height=\"340\" data-src=\"https:\/\/cool.co\/publisher-experiences\/wp-content\/uploads\/sites\/6\/2019\/04\/blog_post_layout_tips-1-300x200.jpg\" data-srcset=\"https:\/\/cool.co\/publisher-experiences\/wp-content\/uploads\/sites\/6\/2019\/04\/blog_post_layout_tips-1-300x200.jpg 300w, https:\/\/cool.co\/publisher-experiences\/wp-content\/uploads\/sites\/6\/2019\/04\/blog_post_layout_tips-1.jpg 508w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" data-was-processed=\"true\" \/><\/p>\n<p><i>Getty Images<\/i><\/p>\n<ol start=\"4\">\n<li>Include Images<\/li>\n<\/ol>\n<p>Images not only break up walls of text, but they also encourage readers to engage with your content in a more meaningful way. The right image can make readers stop and think, entice them to continue reading or just give them a much-needed break after reading a lot of text.<\/p>\n<p>Including multiple images might set you apart from your competition. As marketer<a href=\"https:\/\/www.quicksprout.com\/how-to-use-visual-elements-to-enhance-your-blog-posts-engagement\/\">\u00a0Neil Patel<\/a>\u00a0notes, far more publishers include only one image rather than multiple images despite the value that images provide in strengthening reader retention. As a general rule of thumb, add an image every 300 words or so \u2014 or whenever you believe a written message could be enhanced by a supporting visual.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10353 alignnone lazy loaded\" src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/forms_of_content_blog_post_layout_tips-300x200.jpg\" alt=\"\" width=\"510\" height=\"340\" data-src=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/forms_of_content_blog_post_layout_tips-300x200.jpg\" data-srcset=\"https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/forms_of_content_blog_post_layout_tips-300x200.jpg 300w, https:\/\/www.insticator.com\/wp-content\/uploads\/2019\/04\/forms_of_content_blog_post_layout_tips.jpg 509w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" data-was-processed=\"true\" \/><\/p>\n<p><i>Getty Images<\/i><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>Feature Other Forms of Engaging Content<\/li>\n<\/ol>\n<p>Beyond traditional text and images, your blog should feature innovative forms of content. For a long time, video was seen as the go-to in this regard. There are many ways to<a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-improve-blog-posts-with-youtube-videos\/\">\u00a0use video to enhance your blog posts<\/a>, but to provide readers with a truly memorable experience, you need to think bigger. We\u2019re talking<a href=\"https:\/\/www.insticator.com\/\">\u00a0interactive quizzes, contests and polls<\/a>, points of entry that are inherently engaging.<\/p>\n<p>Imagine you\u2019re reading a blog about mobile phone accessories and you see the option to enter a contest run by the company to win a free phone case. Wouldn\u2019t you be enticed to try your luck? Or at the end of the post you encounter a quiz designed to help you figure out the best phone accessory to match your lifestyle. Wouldn\u2019t you find that more useful than simply reading a textual explanation? If you\u2019re looking for a unique and effective way to elevate engagement levels, interactive content is it.<\/p>\n<p><i>Monica Mizzi is a digital marketer who has worked with a diverse range of clients including airline magazines, national newspapers, lifestyle and tech publications, and blockchain companies. Her experience with leading on-page SEO fixes, link building, and content creation efforts has helped successive clients to rank on the first page of Google, as well as strengthen their online reputation and web presence.<\/i><\/p>\n<p>References:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.apple.com\/ipad\/\">https:\/\/www.apple.com\/ipad\/<\/a><\/li>\n<li><a href=\"https:\/\/uxplanet.org\/the-power-of-whitespace-a1a95e45f82b\">https:\/\/uxplanet.org\/the-power-of-whitespace-a1a95e45f82b<\/a><\/li>\n<li><a href=\"https:\/\/yoast.com\/headings-use\/\">https:\/\/yoast.com\/headings-use\/<\/a><\/li>\n<li><a href=\"https:\/\/www.quicksprout.com\/how-to-use-visual-elements-to-enhance-your-blog-posts-engagement\/\">https:\/\/www.quicksprout.com\/how-to-use-visual-elements-to-enhance-your-blog-posts-engagement\/<\/a><\/li>\n<li><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-improve-blog-posts-with-youtube-videos\/\">https:\/\/www.socialmediaexaminer.com\/how-to-improve-blog-posts-with-youtube-videos\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard many a marketer say, \u201cContent is King.\u201d But did you know that your blog layout is equally important? While you may<\/p>\n","protected":false},"author":1,"featured_media":478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Leverage UX to Retain Readers of Your Publication | Publisher Experiences | COOL Media (formerly Insticator)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/publisher-experiences-home\/2019\/04\/26\/blog-post-layout-ux-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Leverage UX to Retain Readers of Your Publication | Publisher Experiences | COOL Media (formerly Insticator)\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve probably heard many a marketer say, \u201cContent is King.\u201d But did you know that your blog layout is equally important? 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