{"id":445,"date":"2019-03-17T11:51:09","date_gmt":"2019-03-17T11:51:09","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=445"},"modified":"2019-03-17T11:51:09","modified_gmt":"2019-03-17T11:51:09","slug":"5-content-marketing-tips","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2019\/03\/17\/5-content-marketing-tips\/","title":{"rendered":"5 Tips for Creating a Content Strategy That Works"},"content":{"rendered":"

One key way to know you\u2019ve \u201cmade it\u201d in business is when people talk about your brand. After all, if people are taking the time to discuss your products or even a campaign you\u2019re running, you have effectively piqued their interest. And, with interest comes a greater likelihood that they\u2019ll look into your offerings and eventually, make a purchase.<\/p>\n

How do you get people talking? There are no shortage of ideas; however, an underrated but relatively straightforward approach is to create a killer content strategy. A robust content strategy not only broadens your brand\u2019s social footprint, it also drives conversions.<\/p>\n

Here are five simple tips for creating a content strategy that actually works.<\/p>\n

    \n
  1. Identify Your Audience<\/li>\n<\/ol>\n

    If you don\u2019t know who your target readers are, the chance that your content strategy will end up targeting the right people is dramatically reduced. While this may seem like an obvious tip,\u00a0target audience identification<\/a>\u00a0is a surprisingly undervalued process. Many businesses simply assume they know their audience, without conducting any methodical research into the matter.<\/p>\n

    How do you identify your audience? Conduct market research and dive deep into the data you already have. You don\u2019t necessarily need fancy programs to gather data, either. Google Analytics provides rich demographic data, and statistics are available about your audience on any social media networks with which your business is connected.<\/p>\n

      \n
    1. Understand What They\u2019re After<\/li>\n<\/ol>\n

      Once you\u2019ve identified\u00a0who<\/i>\u00a0your audience is, it\u2019s time to develop an understanding of\u00a0what<\/i>\u00a0they\u2019re after. What we mean by this is understanding what makes them tick. Ask yourself questions like: what are the objects\/issues\/people\/activities that make them joyful, and what are those that disengage or anger them? What are they discussing with their friends on the weekend? How does your product link with these concerns?<\/p>\n

      To find out this info, do a bit of digging. Take advantage of several sources of information. For example, trending social media topics relevant to your audience will inform you what your audience is concerned with in general, while your customer feedback forms will tell you what your audience really thinks about your offerings.<\/p>\n

      After you have worked out what they\u2019re after, organize the information. A great strategy is to\u00a0create buyer personas<\/a>. These provide a rich reference point about your target audience and what they\u2019re after. This in turn helps guide the direction of your entire content strategy.<\/p>\n

        \n
      1. Post Meaningful Content<\/li>\n<\/ol>\n

        Posting meaningful content is essential if you want to broaden your brand\u2019s social footprint. If you want your posts shared on social media, give your audience content they can not only relate to, but also feel inspired to share with others.<\/p>\n

        Meaningful content starts with creating content about topics your audience actually cares about (see Tip #2). Of course, the topics you choose to feature in your content strategy must be relevant to your brand as well, if they are to drive conversions. Determine how to connect the the topics your audience wants to read about with what your brand offers.<\/p>\n

        An excellent example of this is\u00a0The Barbecue Bible\u2019s blog<\/a>, which is filled with engaging BBQ recipes, tips and other tidbits. It strongly complements the company\u2019s assortment of barbecue products, and therefore encourages people to both share the posts\u00a0and\u00a0<\/i>buy their products. Your goal is to naturally incorporate your brand\u2019s offerings and voice with what your audience wants to read.<\/p>\n

          \n
        1. Make Your Content Interactive<\/li>\n<\/ol>\n

          Remember that content should be meaningful? What better way is there to ensure your content connects with your audience than to make it interactive? Most people know that a content strategy should encompass the standard types of content such as blog posts, whitepapers and ebooks, but interactive content serves a powerful role in many of the world\u2019s leading companies.<\/p>\n

          For instance, consider the interactive content we help companies create at\u00a0Insticator<\/a>. Using our service to create custom-made interactive quizzes, polls and contests, we\u2019ve helped brands like Ancestry, TMZ and Warner Bros. to engage their target audiences in ways that standard content simply can\u2019t offer.<\/p>\n

          Someone taking a quiz is far more involved and engaged than someone passively reading an article. Interactive content brings a whole new level to content experience by encouraging the reader to actively respond.<\/p>\n

          So, if you\u2019re after an easy way to form connections with your audience and get them talking, interactive content is the way to go.<\/p>\n

           <\/p>\n

            \n
          1. Tweak Your Strategy to Perfection<\/li>\n<\/ol>\n

             <\/p>\n

            Let\u2019s end with one of the most important tips for developing your content strategy: don\u2019t be afraid to keep revising it. There\u2019s a reason why companies undergo rebrandings and product formula changes\u2014to stay relevant and to keep growing, you need to keep pushing your brand.<\/p>\n

            The same goes for your content strategy. Just because listicles worked for your company in \u201809 doesn\u2019t mean they\u2019ll work a decade later. Your audience may have changed (see Tip #1) and perhaps their interests and priorities have, too (see Tip #2). As such, it\u2019s essential that you are consistently working on your content strategy\u2014using market research and data, as well as trial and error\u2014to ensure that it\u2019s strengthening your connection with your audience as well as encouraging conversions.<\/p>\n

            Creating a killer content strategy takes some effort, but the rewards are innumerable. Effort, however, doesn\u2019t mean you need to complicate the process. If you\u2019d like to learn about how our experts can help,\u00a0talk to us today<\/a>.<\/p>\n

            Monica Mizzi is a digital marketer who has worked with a diverse range of clients including airline magazines, national newspapers, lifestyle and tech publications, and blockchain companies. Her experience with leading on-page SEO fixes, link building, and content creation efforts has helped successive clients to rank on the first page of Google, as well as strengthen their online reputation and web presence.<\/i><\/p>\n

            References:<\/p>\n

              \n
            1. https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand-chapter-2\/<\/a><\/li>\n
            2. https:\/\/blog.hubspot.com\/sales\/how-to-define-your-ideal-buyer-profile<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

              One key way to know you\u2019ve \u201cmade it\u201d in business is when people talk about your brand. 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