{"id":3003,"date":"2024-05-10T13:57:48","date_gmt":"2024-05-10T13:57:48","guid":{"rendered":"https:\/\/balihoo.com\/?p=3003"},"modified":"2024-05-10T13:57:48","modified_gmt":"2024-05-10T13:57:48","slug":"storytelling-the-secret-sauce-to-franchise-marketing","status":"publish","type":"post","link":"https:\/\/cool.co\/franchise-and-multi-location\/storytelling-the-secret-sauce-to-franchise-marketing\/","title":{"rendered":"Storytelling: The Secret Sauce To Franchise Marketing"},"content":{"rendered":"

Want to build your brand, make sales, grow your business? You\u2019ve got to engage your audience\u2019s head AND heart.\u00a0 In this blog post, we’ll explain how \u2018storytelling\u2019 isn\u2019t just for bedtimes.<\/p>\n

Franchise marketing can have various goals: to make sales, to gain customers, to build awareness, or other objectives. But believe it or not, all those goals are secondary<\/i>. Our first<\/i> goal is to entertain<\/i>. If you don’t interest your audience, achieving your goals will be harder than it has to be.<\/p>\n

That\u2019s where \u201cstorytelling\u201d comes into play. This isn\u2019t about reading One Fish, Two Fish, Red Fish, Blue Fish<\/i> before bed \u2014 it\u2019s about a marketing strategy that cuts through the noise and deposits your messaging where it\u2019ll have the greatest impact: in your customer\u2019s heart<\/i>.<\/p>\n

In this blog post, we\u2019ll give you the rundown on storytelling marketing, and how savvy franchisors can maximize on their marketing investments. Read on:<\/p>\t\t\n\t\t\t

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Read This:<\/b> <\/em>Mastering the Fundamentals of Franchise Marketing<\/a><\/p>\n

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What Is Storytelling?<\/h2>\n

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In marketing, storytelling is the practice of using story and narrative to connect emotionally with your audience. Storytelling is a fundamental part of being human. Chances are, you’ve already shared a few stories with friends and colleagues today. Later, when you finish work, you will likely watch more stories on Netflix. <\/p>\n

Trading stories is how people get to know each other, remember important details, and learn shared values. We use stories to teach our kids and entertain our friends. So it\u2019s not really a big leap to use stories to sell our business to people, too.
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In brand storytelling, you build a brand identity by connecting everything you\u2019re doing with your marketing to a consistent central narrative, so that consumers carry that story around with them wherever they go, and remember it when it\u2019s time to make a purchase. <\/p>\n

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Why Is Storytelling Important?<\/h2>\n

You\u2019ve probably heard the Maya Angelou quote<\/a>:<\/p>\n

\u201cPeople will forget what you said, people will forget what you did, but people will never forget how you made them feel.\u201d<\/i><\/b><\/p>\n

The same is true in marketing. Brands have vibes and emotions that consumers will remember more strongly than specific details. Consistent storytelling can influence your customers’ feelings and encourage them to choose your franchise when they are ready.
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If that feels a little abstract, let\u2019s break it down with some examples:
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Examples Of Great Storytelling<\/h2>\n

While the drawbacks to using branded keywords are widely recognized, the reasons to start using them are actually far more numerous and, taken together, paint a pretty compelling picture. Reasons like:<\/p>\n