{"id":2795,"date":"2024-03-21T08:51:33","date_gmt":"2024-03-21T08:51:33","guid":{"rendered":"https:\/\/balihoo.com\/?p=2795"},"modified":"2024-03-21T08:51:33","modified_gmt":"2024-03-21T08:51:33","slug":"5-franchise-marketing-strategies-to-boost-roi-across-locations","status":"publish","type":"post","link":"https:\/\/cool.co\/franchise-and-multi-location\/5-franchise-marketing-strategies-to-boost-roi-across-locations\/","title":{"rendered":"5 Franchise Marketing Strategies To Boost ROI Across Locations"},"content":{"rendered":"

Instead of talking about \u201cexposure\u201d and \u201cimpressions,\u201d let\u2019s talk about what really matters to your franchisees: marketing strategies that will boost your ROI in 2024.<\/em><\/p>

One key for a franchise business to succeed is a lack of waste. Strategies that increase ROI across multiple locations will always be more valuable than a solution that\u2019s specific to one. But it\u2019s important not to let that lure you into the trap of \u201cone-size-fits-all\u201d solutions that don\u2019t really fit all.<\/p>

In this blog, we\u2019ll boil down 5 strategies that will help improve your ROI across all your locations, to get the most out of your marketing efforts.<\/p>\t\t\n\t\t\t

\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t

<\/p>\n

Use Automation To Increase Efficiency<\/h2>\n

<\/p>\n

<\/p>\n

Marketing a franchise can be a full-time job \u2014 but running a franchise is already a full-time job. So how do you do both? By leveraging the power of automation. We\u2019re still probably years away from\u00a0AI<\/a>\u00a0taking all<\/b> the labor off your hands, but there’s still a lot of labor-saving automation to make your campaigns easier to wrangle.\u00a0<\/p>\n

Utilizing a platform like Balihoo<\/a>\u2019s allows you to take redundant actions out of the equation, launching large-scale campaigns with ease. Utilizing the platform allows you to pick brand-safe and consistent artwork and messaging, updating the specifics for the individual franchise locations and their respective coverage areas. Balihoo\u2019s dashboard comes back with real-time numbers on how your creatives are doing out in the wild. You can also leverage the power of AI to help manage your reputation online (more on that further down). Thanks to automation, scaling your campaigns won\u2019t bog you down with a lot of extra work.\u00a0<\/p>\n

<\/p>\n

<\/p>\n

Update Your Google Business Profiles<\/h2>\n

More and more, people are launching their Google searches with two simple words: \u201cNear Me.\u201d When looking for places to eat, shop, get an eye exam, or groom their dog, people want nearby options that they can visit again and again. If you\u2019re running local businesses, you want to make sure yours comes up when those searches get executed.\u00a0<\/p>\n

One key move is optimizing your Google Business Profiles<\/a> for each location. When users whip out their phone to search for a business near them, Google Business Profiles often get priority on the Search Engine Results Page (SERP). Ensuring your information is accurate and updated regularly helps make sure that your business is getting the word out. All it takes is one instance of a customer tugging at your front door to find it locked when the Web said you were open for them to get soured on your business. Keeping your vital information updated \u2014 and giving your franchisees the tools they need to do it \u2014 can be make-or-break for customers.\u00a0<\/p>\n

Reputation Management<\/h2>\n

We\u2019ve talked about how using automation can save you a lot of time when marketing your business, time that you can then re-invest into your core functions. One particularly time-consuming aspect of marketing your business online is reputation management<\/a>.<\/p>\n

The internet is a conversation, and that conversation is happening across multiple websites at every time a day. And when the conversation is about your business, you want to be a part of it: debunking fake or mistaken negative reviews, turning complaints into satisfied customers, and boosting positive feedback.<\/p>\n

Obviously, tracking down and responding to all those comments in all those places can be incredibly time-consuming. That\u2019s why solid reputation management tools, augmented by artificial intelligence, help you get the job done in a fraction of the time. These web-crawling tools never sleep, scouring the web for any discussions of your business that you\u2019ll need to know about, ensuring that you\u2019re staying at the forefront of the conversation.\u00a0<\/p>\n

Google Local Service Ads<\/h2>\n

Everybody knows about standard pay-per-click (PPC) advertising, but if you\u2019re a multi-location business looking to generate business, you should really be augmenting your hyperlocal marketing efforts with Google\u2019s Local Service Ads<\/a> (LSAs). Built specifically for local businesses that still do a lot of business through phone calls and message requests, well-implemented LSAs can take precedence on search engine results pages.\u00a0<\/p>\n

With LSAs, there\u2019s no keyword bidding – you either manually set your own maximum bid per lead, or allow Google to set it for you. Once you set that up, Google automatically generates your ads and sets your rankings based on an algorithm that factors in your review rating, responses, and how close you are to the searcher\u2019s device.\u00a0<\/p>\n

Most importantly of all, you only pay if a customer calls, messages, or books an appointment directly through the LSA. This isn\u2019t a replacement for the PPC\/paid search model, but an extra plank in a strong platform.\u00a0<\/p>\n

It\u2019s Time For CTV<\/h2>\n

So-called \u201cConnected Televisions\u201d are the future of entertainment: viewers are turning to \u201ccord-cutting,\u201d leaving behind the traditional channels of linear broadcasts. This has opened up a massive opportunity for franchise businesses in particular, because CTV advertising<\/a> allows for surgical targeting that wasn\u2019t possible in the days of rabbit-ear antennas.\u00a0<\/p>\n

Advertising on TV was often cost-prohibitive for franchisees, but with the granular targeting of modern technology, you can pick your audience for a fraction of the cost of linear broadcasting, choosing audiences by things like demographics, location, and time of day, upping the number of qualified leads.\u00a0<\/p>\n

That\u2019s why we\u2019ve launched BalihooTV<\/a>, to help bring together CTV advertising and franchise business: because they go together like peanut butter and jelly. And with CTV viewership and ad spending both growing year-over-year for a long time now, 2024 is the time to strike.\u00a0<\/p>\n

Final Thoughts<\/h2>\n

<\/p>\n

<\/p>\n

You probably noticed, while reading through this article, that a lot of the strategies that\u2019ll boost ROI across all your franchise locations happen to be services that Balihoo offers. That\u2019s no coincidence: Balihoo is the leader in multi-location marketing because we specialize in the tools that will drive results, both on paper and on the ground.<\/p>\n

If you\u2019re interested in any of those services to take your multi-location marketing to the next level, reach out to Balihoo today<\/a> for a free consultation about your business needs.<\/p>\n

<\/p>\n\u00a0\n\u00a0","protected":false},"excerpt":{"rendered":"

Instead of talking about \u201cexposure\u201d and \u201cimpressions,\u201d let\u2019s talk about what really matters to your franchisees: marketing strategies that will boost your ROI in<\/p>\n","protected":false},"author":1,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[4],"class_list":["post-2795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-franchise-marketing-strategy"],"acf":[],"yoast_head":"\n5 Franchise Marketing Strategies To Boost ROI Across Locations | Franchise & Multi-Location | COOL Media (formerly Balihoo)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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