{"id":2024,"date":"2023-10-11T09:35:00","date_gmt":"2023-10-11T09:35:00","guid":{"rendered":"https:\/\/balihoo.com\/?p=2024"},"modified":"2023-10-11T09:35:00","modified_gmt":"2023-10-11T09:35:00","slug":"someone-has-to-make-the-pizza-franchising-bridges-the-gap-2","status":"publish","type":"post","link":"https:\/\/cool.co\/franchise-and-multi-location\/someone-has-to-make-the-pizza-franchising-bridges-the-gap-2\/","title":{"rendered":"\u201cSomeone Has To Make The Pizza\u201d \u2013 Franchising Bridges The Gap"},"content":{"rendered":"\n

In the world of Star Trek<\/em>, everything is automated \u2013 food is dispensed at the push of a button from matter replicators in the walls, piping hot and ready to eat. And it\u2019s easy to trick ourselves into believing that we live in such a world today. Consider this: certain franchises have already experimented with their customers ordering a pizza by simply texting a pizza emoji<\/a> from their phone, triggering delivery right to their doorstep.<\/p>\n\n\n\n

Franchising sometimes gets a bad rap \u2013 people often talk about their preference for a \u201clocal\u201d business to move into that retail space. There are a lot of myths about franchising we could spend all day debunking. But here\u2019s the thing: we don\u2019t live in Star Trek<\/em>, and in the real world, someone has to make<\/em> that pizza. Probably someone nearby, usually at a small business, often at a franchised location in your own neighborhood. Franchisees are local businesses that connect the online ordering process with the tangible satisfaction of holding a product or experiencing a service. After all, when you need a plumber, or an eye exam, or a pizza, you may have a big brand name in mind, but you\u2019re sure hoping that brand is nearby.<\/p>\n\n\n\n

Like any local business, franchisees rely on local media and marketing to drive business. Sure, they benefit from national TV spots for the corporate brand, and smart, brand-driven promotions can generate a ton of new customers. This is one of the key selling points of buying into a franchise system vs. opening an independent business. But what happens when the promotion is over? And what about emerging franchise brands, where the ad fund isn\u2019t going to cover a thirty-second spot during the Super Bowl anytime soon?<\/p>\n\n\n\n

Whether you\u2019re talking about an established franchisor with 100 locations, or a brand new operator cutting the ribbon on their very first, franchisees are woven into the fabric of their local communities, selling products to their neighbors, and creating jobs. Franchising bridges the gap between the virtual world and the real world, between big business and a corner mom-and-pop operations. When the big, national promotions end, your businesses are still out there, looking for every edge they can get to keep working in their communities.<\/p>\n\n\n\n

That\u2019s where Balihoo<\/a> comes in: to provide locally-authentic digital media that drives customers for our clients\u2019 franchisees. Customers prefer digital ads that are tailored to their own cities, neighborhoods, and ZIP codes \u2013 and the local store details matter. We like to think of it as a \u201cbest of both worlds\u201d experience for our clients\u2019 customers: A brand they trust offering what they need, where they need it, provided by people in their own community.<\/p>\n\n\n\n

So while your franchising bridges the digital gap for your customers, we can bridge that gap for your business, by giving you the tools to make that bridge more resilient, more convenient, and \u2013 naturally \u2013 more profitable.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of Star Trek, everything is automated \u2013 food is dispensed at the push of a button from matter replicators in the walls,<\/p>\n","protected":false},"author":1,"featured_media":1740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n\u201cSomeone Has To Make The Pizza\u201d \u2013 Franchising Bridges The Gap | Franchise & Multi-Location | COOL Media (formerly Balihoo)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/franchise-and-multi-location\/someone-has-to-make-the-pizza-franchising-bridges-the-gap-2\/\" \/>\n<meta property=\"og:locale\" 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