{"id":1997,"date":"2023-09-12T13:15:00","date_gmt":"2023-09-12T13:15:00","guid":{"rendered":"https:\/\/balihoo.com\/?p=1997"},"modified":"2023-09-12T13:15:00","modified_gmt":"2023-09-12T13:15:00","slug":"hyperlocal-marketing-can-be-big-business-heres-how-2","status":"publish","type":"post","link":"https:\/\/cool.co\/franchise-and-multi-location\/hyperlocal-marketing-can-be-big-business-heres-how-2\/","title":{"rendered":"Hyperlocal Marketing Can Be Big Business (Here\u2019s How)"},"content":{"rendered":"\n

As the saying goes, you\u2019ve got to meet people where they live \u2014 and here at Balihoo<\/a>, we mean that pretty literally. <\/p>\n\n\n\n

People often think of advertising in grand terms: a Super Bowl ad with fifteen celebrities and a million-dollar budget, or a billboard in Times Square a hundred feet wide. Breaking through to a global audience with an ad that goes viral, or crafting a jingle that drives people nuts for decades to come. But those kinds of successes \u2014 while obviously great \u2014 are also fairly rare, and while you\u2019re waiting for that kind of runaway advertising juggernaut, there\u2019s something just as important you should be working on in the meantime.<\/p>\n\n\n\n

Local-ad targeting should be a key plank in your marketing platform. While it\u2019s not the sort of flashy advertising that Don Draper would cook up in an episode of Mad Men,<\/em> hyperlocal marketing can make a big difference in your monthly margins.<\/p>\n\n\n\n

Here\u2019s why:<\/p>\n\n\n\n

4) It\u2019s What Your Customers Want<\/h2>\n\n\n\n

Four out of five consumers prefer ads customized to their city<\/a>, ZIP, or immediate surroundings. We\u2019ve all experienced the pain of seeing an ad for a store or restaurant on TV only to discover that the nearest location is hours away on the opposite edge of the market, or seeing a national ad for a product or service that doesn\u2019t have any local outlets. Sure, the online world has made some of those distinctions moot, but your customers still live in a brick-and-mortar world where things like availability and drive time could mean the difference between a satisfied customer and an irritated one.<\/p>\n\n\n\n

3) Your Customers Are Mobile<\/h2>\n\n\n\n

When\u2019s the last time you left the house without your smartphone? Chances are, not recently and not on purpose \u2014 and your customers are the same way. When they\u2019re on the go, locally-targeted ads help ensure that your advertising goes with them. Over 60% of all web searches are initiated from a mobile device<\/a>, and the number of users searching for the words \u201cnear me\u201d has increased over 500% in the past three years. When your target customers are hungry, they search for \u201crestaurants near me.\u201d When their car breaks down, they search for \u201cmechanics near me.\u201d That results page is something you desperately want to be a part of if you want to see results.<\/p>\n\n\n\n

2) It\u2019s Efficient<\/h2>\n\n\n\n

Obviously there can be edge cases where this isn\u2019t true, but hyperlocal marketing<\/a> is all about precision. And if you\u2019re focusing on getting your ads in front of the right eyes, you\u2019re not wasting money getting your ads in front of people who won\u2019t find it relevant. Our clients are franchise and multi-location brands, with marketing funded by the local franchisees and partners.  We can\u2019t waste a dollar! This  means focusing on strategies with a solid ROI and reliable results. And that\u2019s where we come in to help.<\/p>\n\n\n\n

1) It\u2019s Profitable<\/h2>\n\n\n\n

Obviously, making your customers happy is good, but the equally-important question is: is it profitable?<\/em>To which we say, \u201cabsolutely!\u201dWith hyperlocal marketing, our clients see measurable results out of the box. Here are some quick case studies:With a local pet-boarding business, Balihoo<\/a> successfully reduced their cost-per-reservation by a remarkable 40%, while significantly expanding their Facebook ad platform presence to drive nearly double the range of locations.When we took on a client in the veterinary space, we improved click-through rates by 60%, and the cost-per-action dropped a corresponding 60%. Conversions jumped 72%.And as much as we love pets, our results don\u2019t stop there – we\u2019ve shown similar improvements on deliverables with healthcare advertisers, kitchen-and-bath remodeling hubs, vision care, and more.We\u2019re not saying that hyperlocal marketing is a \u2018magic bullet\u2019 \u2014 but we\u2019re definitely saying that you miss 100% of the shots you don\u2019t take, and whether or not you\u2019re putting the proper focus on hyperlocal marketing is a conversation you should absolutely have. If you\u2019re interested, Balihoo<\/a> has folks on standby waiting if you\u2019d like us to walk you through how it works.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the saying goes, you\u2019ve got to meet people where they live \u2014 and here at Balihoo, we mean that pretty literally.  People often<\/p>\n","protected":false},"author":1,"featured_media":1715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nHyperlocal Marketing Can Be Big Business (Here\u2019s How) | Franchise & Multi-Location | COOL Media (formerly Balihoo)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/franchise-and-multi-location\/hyperlocal-marketing-can-be-big-business-heres-how-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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