{"id":5983,"date":"2019-10-28T00:00:00","date_gmt":"2019-10-28T00:00:00","guid":{"rendered":"https:\/\/adventori.dev7.ydu.fr\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/"},"modified":"2019-10-28T00:00:00","modified_gmt":"2019-10-28T00:00:00","slug":"programmatic-a-challenge-for-advertising-creativity","status":"publish","type":"post","link":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/","title":{"rendered":"&#8220;Programmatic: A challenge for advertising creativity&#8221;"},"content":{"rendered":"\n\n\n<p style=\"text-align: center\"><strong>\u201d The Programmatic Society\u201c<\/strong>, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.<\/p>\n\n\n\n<p style=\"text-align: center\">Meet <strong>Pierre-Antoine Durgeat<\/strong>, Pr\u00e9sident of ADventori, during the episode:<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align: center\">&#8220;Programmatic: A challenge for advertising creativity&#8221;<\/h2>\n\n\n\n\n\n<p style=\"text-align: center\">Often considered as a performance tool above all, does programmatic have an impact on the advertising creative, which serves branding ?<br \/>Faced with the emergence of data and programmatic, are there new types of organizations and processes that have been deployed within creative agencies ? <br \/><br \/>Faced with the emergence of all-data in the advertising market, with the &#8220;Mad Men&#8221; take power at the expense of the &#8220;Math Men&#8221; ?<\/p>\n\n\n\n<p style=\"text-align: center\">With Pierre-Antoine Durgeat (ADventori), Pascal Gaveriaux (Publicis Conseil), Jean-Baptiste Rouet (Publicis Media) and Guillaume Pelletier (Nissan)<\/p>\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u201d The Programmatic Society\u201c, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market<\/p>\n","protected":false},"author":1,"featured_media":15984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-they-talk-about-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Programmatic: A challenge for advertising creativity&quot; - DCO &amp; Creative Automation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Programmatic: A challenge for advertising creativity&quot; - DCO &amp; Creative Automation\" \/>\n<meta property=\"og:description\" content=\"\u201d The Programmatic Society\u201c, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/\" \/>\n<meta property=\"og:site_name\" content=\"DCO &amp; Creative Automation\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"headline\":\"&#8220;Programmatic: A challenge for advertising creativity&#8221;\",\"datePublished\":\"2019-10-28T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/\"},\"wordCount\":131,\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/10\\\/IMG_2629-scaled-1.jpg\",\"articleSection\":[\"They talk about us\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/\",\"url\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/\",\"name\":\"\\\"Programmatic: A challenge for advertising creativity\\\" - DCO &amp; Creative Automation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/10\\\/IMG_2629-scaled-1.jpg\",\"datePublished\":\"2019-10-28T00:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/10\\\/IMG_2629-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/10\\\/IMG_2629-scaled-1.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/2019\\\/10\\\/28\\\/programmatic-a-challenge-for-advertising-creativity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Programmatic: A challenge for advertising creativity&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/#website\",\"url\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/\",\"name\":\"DCO &amp; Creative Automation\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"},\"sameAs\":[\"https:\\\/\\\/cool.co\"],\"url\":\"https:\\\/\\\/cool.co\\\/dco-creative-automation\\\/author\\\/pavlo-shyiansigma-software\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Programmatic: A challenge for advertising creativity\" - DCO &amp; Creative Automation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/","og_locale":"en_US","og_type":"article","og_title":"\"Programmatic: A challenge for advertising creativity\" - DCO &amp; Creative Automation","og_description":"\u201d The Programmatic Society\u201c, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market","og_url":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/","og_site_name":"DCO &amp; Creative Automation","article_published_time":"2019-10-28T00:00:00+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg","type":"image\/jpeg"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#article","isPartOf":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/cool.co\/dco-creative-automation\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"headline":"&#8220;Programmatic: A challenge for advertising creativity&#8221;","datePublished":"2019-10-28T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/"},"wordCount":131,"image":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg","articleSection":["They talk about us"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/","url":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/","name":"\"Programmatic: A challenge for advertising creativity\" - DCO &amp; Creative Automation","isPartOf":{"@id":"https:\/\/cool.co\/dco-creative-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#primaryimage"},"image":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg","datePublished":"2019-10-28T00:00:00+00:00","author":{"@id":"https:\/\/cool.co\/dco-creative-automation\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"breadcrumb":{"@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#primaryimage","url":"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg","contentUrl":"https:\/\/cool.co\/dco-creative-automation\/wp-content\/uploads\/sites\/7\/2019\/10\/IMG_2629-scaled-1.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/cool.co\/dco-creative-automation\/2019\/10\/28\/programmatic-a-challenge-for-advertising-creativity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cool.co\/dco-creative-automation\/"},{"@type":"ListItem","position":2,"name":"&#8220;Programmatic: A challenge for advertising creativity&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/cool.co\/dco-creative-automation\/#website","url":"https:\/\/cool.co\/dco-creative-automation\/","name":"DCO &amp; Creative Automation","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cool.co\/dco-creative-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cool.co\/dco-creative-automation\/#\/schema\/person\/560f05b9e421019c8159b150285a5517","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"},"sameAs":["https:\/\/cool.co"],"url":"https:\/\/cool.co\/dco-creative-automation\/author\/pavlo-shyiansigma-software\/"}]}},"_links":{"self":[{"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":0,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/media\/15984"}],"wp:attachment":[{"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool.co\/dco-creative-automation\/wp-json\/wp\/v2\/tags?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}