{"id":15119,"date":"2025-04-11T16:05:09","date_gmt":"2025-04-11T14:05:09","guid":{"rendered":"https:\/\/www.adventori.com\/?p=15119"},"modified":"2025-04-11T16:05:09","modified_gmt":"2025-04-11T14:05:09","slug":"ai-powered-video-automation-toward-a-new-era-of-media-performance","status":"publish","type":"post","link":"https:\/\/cool.co\/dco-creative-automation\/2025\/04\/11\/ai-powered-video-automation-toward-a-new-era-of-media-performance\/","title":{"rendered":"AI-Powered video automation: Toward a new era of media performance"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<div class=\"wp-block-spacer\" style=\"height: 24px\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p>In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. Creating dozens of versions of the same spot? Not scalable and too costly. Betting on creative automation, powered by artificial intelligence? Now that\u2019s efficiency. A closer look at a technology that\u2019s redefining the rules of the game.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Rethinking creative efficiency in a hyper-visual world<\/h2>\n\n\n\n<p>No sooner is one innovation adopted than another comes along. The pace is relentless. For brands, staying visible and relevant in a saturated environment is a constant challenge. Yet behind this tech race lie real levers of performance\u2014on the condition that they are clearly identified and strategically activated.<\/p>\n\n\n\n<p>Video automation, when enhanced by the power of AI, delivers on a clear promise: combining targeting precision, creative relevance, and cost control. At a time when video already accounts for 58% of display, this approach is no longer optional, but essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CTV, BVOD, SVOD: an ecosystem in full transformation<\/h2>\n\n\n\n<p>In 2024, the French digital advertising market crossed the \u20ac11 billion threshold (+14% vs. 2023). This growth is largely driven by video\u2014especially Connected TV (CTV). Two major accelerators: SVOD (Netflix, Disney+, Amazon Prime), which surged by +312%, and BVOD (TF1+, M6+, France TV, etc.), up +33%.<\/p>\n\n\n\n<p>These new platforms offer fertile ground for precise, high-quality, and automated activations. The key lies in activating them effectively, respecting both distribution contexts and audience expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DCO + AI: a synergy that changes everything<\/h2>\n\n\n\n<p>Real-time personalization is no longer a luxury. It\u2019s at the heart of\u00a0<strong>DCO<\/strong>\u00a0(Dynamic Creative Optimization), which adapts messaging based on user data (location, navigation history, profile). AI enhances this mechanism: predictive analytics, smart A\/B testing, automatic variant generation\u2026 The result? More engagement, less perceived intrusiveness.<\/p>\n\n\n\n<p>At ADventori, this approach has been in our DNA since 2010. Our technology allows brands to personalize ads at scale, without compromising on quality or control. All with clear KPIs: conversion rate, completion, and viewability.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-right\">\n<blockquote>\n<p>&#8220;The solution we\u2019ve developed restores impact to highly viewed formats (non-skippable, but more personalized), brings added value (via a CTA delivered through a QR code, for instance), and supports optimization through live tracking.&#8221;<\/p>\n<cite>\u2014 Baptiste Bourron, Product Director, ADventori<\/cite><\/blockquote>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Client case: Basic-Fit boosts its acquisition with personalized video<\/h2>\n\n\n\n<p>Let\u2019s take a concrete example. For its web-to-store campaign,\u00a0Basic-Fit\u00a0partnered with ADventori to personalize two video formats. Objective: at the end of the video, display the closest gym to the viewer, from a network of 765 locations.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+12.5% CTR<\/strong>\u00a0for the personalized version vs. the generic<\/li>\n\n\n\n<li><strong>+10.3% completion rate<\/strong>, proof of stronger engagement<\/li>\n<\/ul>\n\n\n\n<p>The campaign, managed on a\u00a0<strong>cost per view<\/strong>\u00a0basis, perfectly illustrates how a data-driven approach can drive both performance and local relevance.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video src=\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/04\/Basic-fit-730-4017_59650_1280x720-2-1.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Video address transfer, Villeneuve D&#8217;Ascq<\/em><\/p>\n<\/div>\n<\/div>\n<!-- \/wp:post-content -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.adventori.com\/en\/creation\/basic-fit\/\">Discover the whole campaign<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:spacer {\"height\":\"80px\"} -->\n<div class=\"wp-block-spacer\" style=\"height: 80px\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">BUCA DI BEPPO : personalization that whets the appetite<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Different territory, different use case. In the U.S., Italian restaurant chain\u00a0Buca di Beppo\u00a0used CTV to launch a large-scale proximity campaign.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">A simple goal: bring people back to the restaurant<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With 36 locations across the U.S., the brand sought to capitalize on\u00a0CTV\u00a0(Connected TV) to increase local visibility for its restaurants while boosting reservations. The challenge? Speak to each viewer in a personalized way\u2014showing them exactly\u00a0where to go.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">A smart, localized activation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thanks to geolocation, each ad aired on connected TV included\u2014in real time\u2014the address\u00a0and\u00a0phone number of the nearest Buca di Beppo. A dynamic display that enabled users to move instantly from discovery to action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">A tailored experience<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This approach is based on three essential data pillars:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>The user\u2019s geographic location<\/strong><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customized messaging adapted to the catchment area<\/strong><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Contextualized visuals<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Delivered on an immersive format like CTV, these videos offered a more relevant user experience while increasing visit intent.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:video {\"id\":15125} -->\n<figure class=\"wp-block-video\"><video src=\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/04\/511_UniversalCity_1280x720-1-1.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\n<!-- \/wp:video --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.adventori.com\/en\/creation\/buca-di-beppo\/\">Discover the whole campaign<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:spacer -->\n<div class=\"wp-block-spacer\" style=\"height: 100px\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Video automation: a growing trend becoming mainstream<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What was once experimental is now becoming a widely accessible standard. At scale, when supported properly, personalization creates value at every step of the user journey.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At ADventori, our mission is clear: to help every brand\u2014regardless of industry or digital maturity\u2014get the most out of video automation. All within an environment where creativity is still the engine, and data, the fuel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ready to turn your video and CTV campaigns into real performance drivers? Book a meeting with our experts for a personalized consultation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"79px\"} -->\n<div class=\"wp-block-spacer\" style=\"height: 79px\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.adventori.com\/en\/contact-us\/\">Contact us<\/a><\/div>\n<div>\u00a0<\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","protected":false},"excerpt":{"rendered":"<p>In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. Creating dozens of versions of<\/p>\n","protected":false},"author":1,"featured_media":15915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[10,11,12],"class_list":["post-15119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-creative-automation","tag-dco","tag-media-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-Powered video automation: Toward a new era of media performance - DCO &amp; Creative Automation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/dco-creative-automation\/2025\/04\/11\/ai-powered-video-automation-toward-a-new-era-of-media-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-Powered video automation: Toward a new era of media performance - DCO &amp; Creative Automation\" \/>\n<meta property=\"og:description\" content=\"In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. 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