{"id":12096,"date":"2017-11-23T00:00:00","date_gmt":"2017-11-23T00:00:00","guid":{"rendered":"https:\/\/adventori.dev7.ydu.fr\/2017\/11\/23\/digital-marketing-uniting-performance-branding-par-frederic-courtin\/"},"modified":"2017-11-23T00:00:00","modified_gmt":"2017-11-23T00:00:00","slug":"digital-marketing-uniting-performance-branding-par-frederic-courtin","status":"publish","type":"post","link":"https:\/\/cool.co\/dco-creative-automation\/2017\/11\/23\/digital-marketing-uniting-performance-branding-par-frederic-courtin\/","title":{"rendered":"Digital Marketing: uniting performance and branding &#8211; by Fr\u00e9d\u00e9ric Courtin"},"content":{"rendered":"<p>&#8220;Digital Marketing: uniting performance and branding&#8221;<\/p>\n<div class=\"row\">\n<div class=\"col-md-7\">\n<p>In the 4 years since we started working with marketers, we have witnessed many online retailers change their communication strategies. Normally driven by performance, we are seeing more and more advertising campaigns being driven by branding objectives. Usually related to offline players&#8217;communication, their brand image nowdays\u00a0 becomes more significance.<\/p>\n<p>Uniting performance and branding? It works!<br \/>\nDiscover Frederic Courtin&#8217;s &#8211; Sales Director France by Adventori &#8211; article, published on Lengow&#8217;s blog.<\/p>\n<h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/blog.lengow.com\/best_practices\/digital-marketing-performance-branding\/\" target=\"_blank\" rel=\"noopener\">See Online<\/a><\/button>\u00a0\u00a0<a href=\"https:\/\/www.adventori.com\/media\/20171122-Lengow-Blog-Digital-Marketing-Uniting-performance-and-branding.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">See the PDF version<\/button><\/a><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Digital Marketing: uniting performance and branding&#8221; In the 4 years since we started working with marketers, we have witnessed many online retailers change their<\/p>\n","protected":false},"author":1,"featured_media":16023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-they-talk-about-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing: uniting performance and branding | ADventori<\/title>\n<meta name=\"description\" content=\"Uniting performance and branding? It works! Discover Frederic Courtin&#039;s - ADventori&#039;s France Sales Director - article, published on Lengow&#039;s blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/dco-creative-automation\/2017\/11\/23\/digital-marketing-uniting-performance-branding-par-frederic-courtin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing: uniting performance and branding | ADventori\" \/>\n<meta property=\"og:description\" content=\"Uniting performance and branding? It works! 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